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Pini Yakuel
BREAKING
iGaming
Time to read: 3 min
Optimove broadens reach to deliver a first for AI gamification
August 9, 2024
BREAKING
Europe
Time to read: 2 min
Optimove shares roadmap to navigate EURO 2024 betting behaviours
June 14, 2024
BREAKING
Europe
Time to read: 2 min
Optimove acquires AI top dog Graphyte
July 13, 2022
Summit Partners
BREAKING
Marketing
Time to read: 2 min
Optimove raises $75m investment led by Summit Partners
September 27, 2021
Optimove recognised as Challenger in Gartner Magic Quadrant report
BREAKING
Marketing
Time to read: 1 min
Optimove recognised as Challenger in Gartner Magic Quadrant report
June 3, 2021
BREAKING
Europe
Time to read: 2 min
GVC extends Optimove CRM suite to service global profile
October 19, 2020
BREAKING
Features
Time to read: 6 min
Pini Yakuel: Optimove - Betting Industry's altered marketing agenda requires a real-time rethink
September 9, 2019
BREAKING
Technology
Time to read: 2 min
Optimove expands real-time dynamics to help betting meet new marketing demands
August 27, 2019
Optimove - Patron, feminism; female customer care, protection, customer personalization, individual customer, CRM, social customer service, customer retention, customer relationship, care for employees, marketing niche segmentation concepts.
BREAKING
Marketing
Time to read: 2 min
Optimove launches free-to-use benchmark platform
February 6, 2019
BREAKING
Technology
Time to read: 2 min
Optimove acquires email-focused marketing brand DynamicMail
May 17, 2018
BREAKING
Sportsbook
Time to read: 2 min
12BET ups customer engagement dynamics with Optimove
March 15, 2018
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Flutter Entertainment to cut up to 1,400 UK & Ireland jobs
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90 Labour MPs publicly demand Machine Games Duty rise 
3
John Healey reportedly looking to cap MGD at 25%
4
Italy weighs €1bn gambling tax input for Budget 2027
5
bet365 handed hefty penalty fee but avoids licence suspension in Sweden
6
Entain reiterates confidence in cash generation and “laser focus” on shareholder returns
7
BGC’s big hitters ask for pause on UK general betting tax hike
8
Confusion reigns in Altenar v Sportradar antitrust dispute
Featured News
BREAKING
Europe
Time to read: min
Highway to Hell? France warns of gambling risks in video games
October 20, 2026
BREAKING
Interviews
Time to read: min
Norsk Tipping & Sportradar: player betting took over in World Cup ‘26
October 20, 2026
World Cup trophy
BREAKING
Interviews
Time to read: min
“A historic moment” - Norsk Tipping & Sportradar on a World Cup to remember
October 19, 2026
Flags of EU member nations and the EU in Brussels, Polymarket is currently lobbying the trade bloc
BREAKING
Featured News
Time to read: min
Ireland omits common tax on iGaming from first draft EU Budget 2028 
October 13, 2026