Napoleon Sports and Casino has strengthened its partnership with RSC Anderlecht. The brand has been described as an important partner of the Belgian club since summer 2023 and was already visible on the sleeves of the shirt and in the stadium. The new deal runs until the summer of 2027, with investments having already been made to reinforce the stadium …
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BOSE Digital: Customer care is part of the maths
Day-2 of ‘Betting on Sports Europe – Digital 2020’ conference, began with a critical assessment of bookmakers’ commercial strategies and business models against an expanding backdrop of costly regulatory and compliance demands. Moderating the ‘Does Mass Market Maths Still Work?’ panel, Anton Kaszubowski, Director at Greenlaw Limited, bluntly put forth that sportsbook teams appear to have been burdened with ‘proving …
Read More »Joe Lee: Data is king when it comes to launching new markets
The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power. Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …
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