Tag Archives: PGA Tour

IMG ARENA: From Sleeping Giant to Revenue Driver: The Impact of Expanded Markets in Golf Betting

SBC News IMG ARENA: From Sleeping Giant to Revenue Driver: The Impact of Expanded Markets in Golf Betting

Rowan Northcott, IMG Arena’s Commercial Partnerships Manager for Golf, was joined by DraftKings’ Head of Golf Trading Stuart Purling and PGA TOUR’s VP Gaming Scott Warfield to discuss why golf has “all the hallmarks” of a perfect in-play betting product. The trio share their views on why the sport should be a staple in any sportsbook’s portfolio before explaining why …

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US golfers suspended for betting on PGA Tour

SBC News US golfers suspended for betting on PGA Tour

The PGA Tour has announced the suspension of two players on the Korn Ferry Tour for violating the Integrity Programme.  Vince India and Jake Staiano had placed bets on PGA Tour competitions, the tournament emphasised in an emailed statement, though they did not bet on competitions of which they were participants. India is suspended from PGA Tour-sanctioned competition for six …

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Genius Sports to bolster PGA Tour’s bet monitoring strategy

SBC News Genius Sports to bolster PGA Tour’s bet monitoring strategy

As part of an expansion to the PGA Tour Integrity Program, the PGA Tour has announced that it is extending its relationship with Genius Sports. Integrity-monitoring services will now look to further proactively identify irregular contest-level, officiating and wagering patterns by conducting analysis across many data sets, through 2024. The Tour will continue to work with the London-based firm to …

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Low6 unveils new brand identity to reflect B2B ambitions

SBC News Low6 unveils new brand identity to reflect B2B ambitions

Low6 has revealed an updated brand identity, logo and tagline to reflect its corporate ‘refresh’ over the past 12 months, particularly a new focus on B2B operations. Central to the company’s new identity is its ‘Make Your Play’ slogan, adopted after completing its transition from a provider to free-to-play (FTP) games for sporting partners to a betting industry B2B white …

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Low6 links with ITP to drive fan engagement and data collection

SBC News Low6 links with ITP to drive fan engagement and data collection

Low6 and Inside the Pocket (ITP) have announced a strategic partnership, as the former seeks to ‘broaden its global footprint’. The agreement will see Low6’s free-to-play (F2P) products incorporated into ITP’s content aggregation platform, enabling the firm to distribute its suite to a new network of sports betting operators.  Birmingham-based developer Low6 identified ITP as offering a ‘ground-breaking marketplace’, which …

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Low6 purses ‘natural progression’ of UltimateFan product with NFT addition

SBC News Low6 purses 'natural progression’ of UltimateFan product with NFT addition

Low6 has updated its UltimateFan fantasy sports product to include NFTs, seeking to offer a ‘new frontier’ of possibilities for sports, betting and affiliate firms.  The NFTs will be incorporated into the mobile-based UltimateFan offering as the ‘UF Coach’ feature, with the goal of combining NFTs and fantasy sports using in-game and out-of-game structures.  Birmingham-based Low6 intends to use this …

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Low6 completes $5m funding round ahead of IPO

SBC News Low6 completes $5m funding round ahead of IPO

UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market.  In …

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Ben Barker joins Low6 as Chief Revenue Officer

SBC News Ben Barker joins Low6 as Chief Revenue Officer

Sports gamification firm Low6 has confirmed the appointment of Ben Barker as its Chief Revenue Officer, with the new hire joining with immediate effect.  His primary responsibility at Low6 will be with developing commercial and revenue strategies, primarily with the goal of driving its North American expansion and enhancing its existing partnerships. Barker remarked: “Low6 has made its mark as …

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Low6 becomes the supplier of the Official PGA TOUR Free-To-Play Game

Low6 has been named as the official provider of the PGA Tour free-to-play game, which will be presented exclusively by PointsBet. 

Low6 has been named as the supplier of the Official PGA TOUR Free-To-Play Game , which will be presented exclusively by PointsBet.  Strengthening Low6’s presence across the US market, the free-to-play game has been designed to enhance fan engagement through live in-play games with weekly prizes.  Jamie Mitchell, Low6 co-founder and CEO, commented: “We are delighted to be working with …

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