Sports gamification firm Low6 has confirmed the appointment of Ben Barker as its Chief Revenue Officer, with the new hire joining with immediate effect. His primary responsibility at Low6 will be with developing commercial and revenue strategies, primarily with the goal of driving its North American expansion and enhancing its existing partnerships. Barker remarked: “Low6 has made its mark as …
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Low6 has been named as the supplier of the Official PGA TOUR Free-To-Play Game , which will be presented exclusively by PointsBet. Strengthening Low6’s presence across the US market, the free-to-play game has been designed to enhance fan engagement through live in-play games with weekly prizes. Jamie Mitchell, Low6 co-founder and CEO, commented: “We are delighted to be working with …
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Global betting exchange Betdaq (Entain Plc) has announced a commission-free offer on all sports across the four days of the upcoming Cheltenham Festival. The operator’s traders will be able to take advantage of 0% commission on all 28 races taking place during the festival (16-19 March), in addition to other major sporting events held during the same period, including UEFA …
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Before the PGA Tour heads over to Florida, we have a fitting finale on the West Coast as the world’s best regroup in Los Angeles for the Genesis Invitational, writes Joe Mellor and Nick Haynes at Form Labs – a division of Bettorlogic. Scoring can often be extremely difficult here with small greens akin to that of Pebble Beach, where …
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Professional golf is set for a transformative 2021, as the European Tour and US counterpart the PGA Tour form a ‘strategic alliance’ to maximise the commercial value and fan engagement. The alliance has been formed with the PGA acquiring a minority stake in the European Tour productions and media units, as the pro-golf Tours join forces to establish a new …
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Ezra Kucharz, Chief Business Officer at DraftKings, believes there are still big things to come from the US market when it comes to sports betting and told audiences at the SBC Digital Summit North America that the industry can play a huge role in fan engagement for US sports while they are unable to allow spectators at games. “What is …
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Last November, leading international sports marketing agency, publisher and data distributor IMG launched its industry-specific ‘IMG Arena’ division, seeking to deliver innovation and audience dynamics for all betting stakeholders. The standalone division is led by Freddie Longe Managing Director, who details to SBC how IMG Arena will utilise all active corporate components to shake-up betting’s legacy tech values and market propositions… ________________ …
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IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG announces its first comprehensive data partnership with golf’s PGA Tour. Securing a multi-year partnership, IMG Arena becomes the lead distributor of PGA Tour (US + North American golf) data to sports’ media, news, betting and entertainment organisations worldwide. Further commercial provisions, see IMG Arena become the …
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More than 90% of visitors to last month’s biggest ever Betting on Sports conference rated its networking opportunities as either very good or excellent. This came from a survey made available to the 2,500 registered delegates for #bosweek, which also found considerable praise for the party locations, speaker lineup and conference app, as well as the presence of so many …
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Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. This week, the GB Gambling Commission and the Competition and Markets Authority (CMA) grasped the thorny issue of account withdrawals, following an investigation into online bingo and casino providers, Jumpman Gaming and …
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