Professional golf is set for a transformative 2021, as the European Tour and US counterpart the PGA Tour form a ‘strategic alliance’ to maximise the commercial value and fan engagement. The alliance has been formed with the PGA acquiring a minority stake in the European Tour productions and media units, as the pro-golf Tours join forces to establish a new …
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Ezra Kucharz, Chief Business Officer at DraftKings, believes there are still big things to come from the US market when it comes to sports betting and told audiences at the SBC Digital Summit North America that the industry can play a huge role in fan engagement for US sports while they are unable to allow spectators at games. “What is …
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Last November, leading international sports marketing agency, publisher and data distributor IMG launched its industry-specific ‘IMG Arena’ division, seeking to deliver innovation and audience dynamics for all betting stakeholders. The standalone division is led by Freddie Longe Managing Director, who details to SBC how IMG Arena will utilise all active corporate components to shake-up betting’s legacy tech values and market propositions… ________________ …
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IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG announces its first comprehensive data partnership with golf’s PGA Tour. Securing a multi-year partnership, IMG Arena becomes the lead distributor of PGA Tour (US + North American golf) data to sports’ media, news, betting and entertainment organisations worldwide. Further commercial provisions, see IMG Arena become the …
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More than 90% of visitors to last month’s biggest ever Betting on Sports conference rated its networking opportunities as either very good or excellent. This came from a survey made available to the 2,500 registered delegates for #bosweek, which also found considerable praise for the party locations, speaker lineup and conference app, as well as the presence of so many …
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Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. This week, the GB Gambling Commission and the Competition and Markets Authority (CMA) grasped the thorny issue of account withdrawals, following an investigation into online bingo and casino providers, Jumpman Gaming and …
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Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers gathered from the sports betting, esports, casino, affiliates, media and sports sectors. The speakers will all play an integral role in making this year’s Betting on Sports conference the biggest and best on record, with the event taking place from 18-21 September at London’s …
Read More »The CEO of the Professional Darts Corporation (PDC), the Chief Legal Officer of the PGA Tour and a five-time snooker World Champion will join the strongest lineup of speakers the sports betting industry has ever seen. The PDC’s Matt Porter, Len Brown from the PGA Tour and Ronnie O’Sullivan were just three of the names that caught the eye as …
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SBC Events will invite more than 2,500 delegates to “feel the pulse of the sports betting industry” through six events at this year’s Betting on Sports Week in London. Taking place from 18-21 September at Olympia London, #boscon2018 will feature five conferences – Betting on Sports, ESI London, Casino Beats Summit, AffiliateFEST and Sponsorship Forum, as well as a lavish …
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The governance of the PGA Tour, the leading professional golf organisation for North America has stated its support for licensed US sports betting. Speaking to USA Today, PGA Tour Chief Commissioner Jay Monahan stated that should the Supreme Court repeal PASPA federal laws, the ‘landscape of US sports would change forever’. As a US pro sports stakeholder, Monahan believes that …
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