Tag Archives: PGA Tour

The PGA TOUR has made a significant commitment to sports betting integrity by entering a partnership with the Coalition of Responsible Sports Betting Advertising.  Focusing on ensuring responsible practices within sports betting advertising, the coalition was formed by the NFL and FOX in 2023. Other members include the MLB, NASCAR, NBA, WNBA, NHL, and NBC Sports.  Scott Warfield, Vice President …

Rowan Northcott, IMG Arena’s Commercial Partnerships Manager for Golf, was joined by DraftKings’ Head of Golf Trading Stuart Purling and PGA TOUR’s VP Gaming Scott Warfield to discuss why golf has “all the hallmarks” of a perfect in-play betting product. The trio share their views on why the sport should be a staple in any sportsbook’s portfolio before explaining why …

The PGA Tour has announced the suspension of two players on the Korn Ferry Tour for violating the Integrity Programme.  Vince India and Jake Staiano had placed bets on PGA Tour competitions, the tournament emphasised in an emailed statement, though they did not bet on competitions of which they were participants. India is suspended from PGA Tour-sanctioned competition for six …

As part of an expansion to the PGA Tour Integrity Program, the PGA Tour has announced that it is extending its relationship with Genius Sports. Integrity-monitoring services will now look to further proactively identify irregular contest-level, officiating and wagering patterns by conducting analysis across many data sets, through 2024. The Tour will continue to work with the London-based firm to …

Low6 has revealed an updated brand identity, logo and tagline to reflect its corporate ‘refresh’ over the past 12 months, particularly a new focus on B2B operations. Central to the company’s new identity is its ‘Make Your Play’ slogan, adopted after completing its transition from a provider to free-to-play (FTP) games for sporting partners to a betting industry B2B white …

Low6 and Inside the Pocket (ITP) have announced a strategic partnership, as the former seeks to ‘broaden its global footprint’. The agreement will see Low6’s free-to-play (F2P) products incorporated into ITP’s content aggregation platform, enabling the firm to distribute its suite to a new network of sports betting operators.  Birmingham-based developer Low6 identified ITP as offering a ‘ground-breaking marketplace’, which …

bet365 has secured its presence at the front of pro-golf, becoming the Official Betting Operator of the PGA Tour.  Securing a 3-year partnership through to 2024, the PGA announced that bet365 would serve as its first betting partner outside of the USA. In its remit, bet365 will serve as the exclusive source for odds on the leaderboard and player pages …

Low6 has updated its UltimateFan fantasy sports product to include NFTs, seeking to offer a ‘new frontier’ of possibilities for sports, betting and affiliate firms.  The NFTs will be incorporated into the mobile-based UltimateFan offering as the ‘UF Coach’ feature, with the goal of combining NFTs and fantasy sports using in-game and out-of-game structures.  Birmingham-based Low6 intends to use this …

UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market.  In …

Sports gamification firm Low6 has confirmed the appointment of Ben Barker as its Chief Revenue Officer, with the new hire joining with immediate effect.  His primary responsibility at Low6 will be with developing commercial and revenue strategies, primarily with the goal of driving its North American expansion and enhancing its existing partnerships. Barker remarked: “Low6 has made its mark as …