Tag Archives: Peter Crouch

Paddy Power: Maintaining brand identity with daring marketing campaigns

Paddy Power has undoubtedly gripped UK gamblers’ attention with quick-witted, often tongue-in-cheek marketing campaigns in recent years, most recently launching a ‘socially-distanced party’ with brand ambassador Peter Crouch. SBC spoke with Lee Price, Head of PR and Mischief at Paddy Power, to discuss the ‘unsponsorship’ of Huddersfield Town, social media engagement and tackling tough industry dynamics with daring marketing campaigns. …

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Paddy Power kicks off summer sports calendar with Pro-Am tournament

To celebrate the return of the sports calendar, Paddy Power plans to bring together a host of celebrities to take part in the Paddy Power Golf Shootout. The event, which will take place behind-closed-doors at the Centurion Club in Hertfordshire, will feature celebrities such as Piers Morgan, Peter Crouch, Jamie Redknapp, Freddie Flintoff and Harry Kane. Joining them will be …

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Paddy Power turns to Crouchy to deliver on Cheltenham’s tall orders

Paddy Power has set out to create its next Cheltenham Festival ‘viral moment’ after securing the services of Peter Crouch as its new brand ambassador. Seeking to gain the ‘highest coverage’ possible during a crucial Festival period for all bookmakers, Paddy Power has turned to the multi-talented former Premier League fan-favourite turned superstar podcaster Peter Crouch as its Cheltenham 2020 …

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Betway offers 3/1 on Crouch celebrating 100th goal with Robot

fantasy - Copyright: blackosaka / 123RF Stock Photo

Betway has offered odds of 3/1 on Peter Crouch reproducing the iconic ‘Robot’ dance celebration when he scores his 100th Premier League goal. Last week, the 42-times capped England international scored his 36th Premier League goal for Stoke City, and his 99th in total, to move just one short of joining the illustrious 100 club. More than a decade on …

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