Parimatch has overhauled its corporate leadership structures, in order for the CIS betting group to take advantage of new commercial opportunities. This afternoon, Parimatch confirmed that Sergey Portnov had relinquished his role as Group CEO to become Chairman of the Board. Portnov’s leadership duties will be shared with Parimatch senior partners Roman Syrotian and Maksym Liashko, serving as the firm’s …
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Slotegrator will provide expert opinion on the viability and sustainability of the Ukraine market at this month’s Ukrainian Gaming Week (UGW) in Kyiv. UGW, which will be held from 23-24 March, is entirely dedicated to issues surrounding one of the latest countries to enter the regulated gambling scene. Opening of new markets means “new horizons to reach and new opportunities …
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CIS online gambling group Parimatch, has become the first operator to fully validate its Ukraine online gambling services, having secured licencing approval for online casino, sports betting and poker. Yesterday, Parimatch communicated that it had completed its full Ukraine licensing provisions, becoming the first operator to obtain a sports betting licence validated by the newly established Commission for Regulation of …
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Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …
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Betting technology company Parimatch has maintained its strong market position in esports by extending its cooperative partnership with Team Spirit. Under the terms of the contract, Parimatch will remain the title partner of Team Spirit – which is one of the three most popuar in the CIS region – and will see its logo placed on the front, back and …
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International betting technology company Parimatch has further strengthened its esports credentials with the appointment of Marcelo Augusto David ‘Coldzera’ as its new Esports Brand Ambassador. Under the terms of the contract, Brazilian professional esports player Coldzera – who has been the number one ranked competitor on Counter Strike: Global Offensive (CS:GO) for two years running – will support Parimatch’s social …
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Betegy has agreed to supply its in-house technology to Parimatch in an agreement which aims to ‘revolutionise’ the operator’s internal marketing processes. Under the terms of the deal, Parimatch has deployed Betegy’s proprietary automated content generation platform, which allows the operator to generate personalised marketing content and campaigns on a daily basis. Alex Kornilov, Managing Director of Betegy, believes that …
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As influencer marketing becomes a commonplace strategy in the Indian Premier League (IPL) and other sports within the country, operators and firms alike must educate customers about the products that sports stars and celebrity personalities are advertising. Parimatch, a firm that teamed up with MMA icon Conor McGregor in 2019, is one such company that places a strong emphasis on …
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With a total population of around 1.3 billion, India is a highly attractive and potentially lucrative market for a range of different industries, including sports betting and gaming. Speaking at the SBC Digital – India on a Vbet-sponsored panel , four affiliate and marketing specialists discussed the potential of India’s market for affiliates, highlighting key jurisdictions and sectors, as well …
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Earlier this month, Parimatch received the prestigious Employer of the Year Award at the annual SBC Awards. In an exclusive interview with SBC, Parimatch’s Chief Talent Officer Tatyana Davydova, discussed the award and the firm’s employee culture. Congratulations on being named the Employer of the Year. Can you tell us what this award means for Parimatch? For us, this award …
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