Tag Archives: Pari Mutuel Urbain

PMU appoints Malecaze-Doublet to lead critical marketing drive

Seeking to revive French racing prospects, Pari-Mutuel Urbain (PMU) has confirmed the appointment of Emmanuelle Malecaze-Doublet as Group Marketing Director. A key member of PMU’s new executive team formed under the leadership of CEO Cyril Linette, Malecaze-Doublet had formerly served as PMU CFO having joined the French legacy operator from US management consultancy firm McKinsey-&-Company last September. Malecaze-Doublet takes charge …

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PMU appoints new leadership duo to revive French racing prospects

French state-owned racing operator Pari Mutuel Urbain (PMU) has moved to restructure its senior executive leadership team, confirming the appointments of Cyril Linette as new Group Chief Executive, supported by Bertrand Meheut as Group Chairman. The executive appointments have been approved by the PMU’s governance stakeholders of France Galop (racetrack operator), LeTROT French racing’s governing body and the French Ministry …

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First to Market…PMU launches ‘Cash-Out’ for French Market via NYX OpenBet partnership

Pari Mutuel Urbain (PMU) has become the first French-licensed operator to integrate and service a ‘Cash-Out’ functionality in partnership with NYX Gaming sports betting subsidiary OpenBet. The bookmaker has launched the service through its deeper integration of OpenBet provisions, which has seen the betting platform provider upgrade its software services for the French state-owned operator. PMU marketing has supported the …

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OpenBet bolsters PMU sportsbook with SiteBuilder solution

It has been announced that OpenBet will provide its flexible SiteBuilder tool to Pari Mutuel Urbain (PMU), in a deal that will hand the French operator giant greater flexibility over its sportsbook front-end. Among the features of SiteBuilder is the option to create sportsbook microsites using an advanced CMS, opening up the possibility of dedicated pages for major sporting events, such …

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PMU terminates historic Green Jersey sponsorship

Cycling’s Tour de France management has confirmed that French sports betting operator Pari Mutuel Urbain (PMU) will not renew its sponsorship of the Tour’s Green Racing Jersey. The sports betting operator has been replaced by Czech car manufacturer Skoda. The announcement of its cancellation brings to an end a historic sponsorship of the Green Jersey by PMU which had sponsored …

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