It has been announced that OpenBet will provide its flexible SiteBuilder tool to Pari Mutuel Urbain (PMU), in a deal that will hand the French operator giant greater flexibility over its sportsbook front-end.
Among the features of SiteBuilder is the option to create sportsbook microsites using an advanced CMS, opening up the possibility of dedicated pages for major sporting events, such as the football World Cup or Olympic Games.
It is backed by contextual intelligence which offers personalised content based on a user’s profile, allowing operators to tailor the betting experience for customers.
This agreement is part of the continued strengthening of OpenBet’s relationship with PMU, that dates back to 2010 when France’s online gaming market first opened.
OpenBet CEO Jeremy Thompson-Hill commented: “OpenBet is always committed to delivering the very best in innovation to our customers, so we are excited to announce that PMU will be the latest operator to integrate our SiteBuilder solution.
“SiteBuilder will give PMU greater agility to design and adapt a sportsbook which perfectly suits their needs. The relationship between OpenBet and PMU has been extraordinarily productive for both sides over the years, and we look forward to building upon this success into the future.”
PMU Head of Online Jean-Marc Leglise added: “A flexible platform is vital when it comes to offering our customers the personalised experience they expect, so we are delighted to have a partner in OpenBet who can deliver unparalleled expertise in this field.
“OpenBet’s SiteBuilder tool will allow us to tailor our content to our customers, safe in the knowledge that it will maintain the stability and excellence of all OpenBet products. We have some exciting plans for it over the coming months.”