Pari Mutuel Urbain (PMU) has become the first French-licensed operator to integrate and service a ‘Cash-Out’ functionality in partnership with NYX Gaming sports betting subsidiary OpenBet.
The bookmaker has launched the service through its deeper integration of OpenBet provisions, which has seen the betting platform provider upgrade its software services for the French state-owned operator.
PMU marketing has supported the launch of its Cash Out service with an extensive marketing campaign, making its customers aware of the feature. The bookmaker details that its Cash Out functionality will help diversify its product offering within the competitive French betting marketplace.
Matt Davey, Group CEO of NYX Gaming was pleased to add further betting services for PMU an Openbet customer that had renewed its partnership until 2020
“Introducing Cash Out to the French market is a landmark development. Our companies have had a highly successful partnership since launching PMU online nearly seven years ago and we are we are proud to have achieved another first. Players enjoy the flexibility that Cash Out offers and we are certain the uptake will prove as high in France as it has in other markets.”
Davey’s comments were supported by Jean-Marc Léglis, Chief Technology Officer PMU, who stated that the firm’s sportsbook would be at the front of the market for product development and consumer offering;
“As the first-to-market with Cash Out in France, we are cementing our position as one of the country’s leading sportsbooks, and taking our offering to the next level. Our players can now benefit from the opportunity to mitigate risk and lock-in profits with a Cash Out product that is easy to understand, satisfying to use, and comes with a proven track record.”
“In 2016, OpenBet bolstered the PMU offering with its SiteBuilder solution, which enables operators to have greater flexibility over their front-end.”
PMU – Cash Out Campaign 2017