Bookmakers seek all competitive advantages when competing in ever-saturated markets. However, too many sportsbooks remain conservative in their sports offerings, unwilling to price or cater to new sports for their customers. Giannis Paraschos, Head of Sportsbook Product at Novibet, tells SBC that no sports can be neglected and branded either as ‘niche-or-novelty’, as all markets can be nurtured to develop …
Read More »Tag Archives: padel
Betsson reinforces dedication to Swedish padel
Betsson has become the official title sponsor of the A1 Padel Swedish Master tournament, which is taking place between 10-16 July. The Halmstad-based competition offers a prize pool of one million SEK (€86.5k / £74k), and involves top-ranked players such as Maximiliano Arce and Franco Dal Bianco, as well as Leo “Tolito” Aguirre. A1 Padel, formerly known as APT, was …
Read More »Betsson makes latest venture in padel with Cayetano Rocafort
Betsson has announced that Swedish padel player Cayetano Rocafort has become a new ambassador and partner of the company. Spanish-born Rocafort, who now lives in Stockholm, has been ranked number one in his country since 2021. “Padel has been around for much longer in Spain, but Sweden is stepping in. In addition to the great interest here in Sweden, we …
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