New UK bookmaker BresBet has continued its initiative of supporting racing’s next generation of talents, announcing Fred Larson as its new sponsored rider. Larson (22) is a highly touted apprentice jockey of the Mick Appleby stables near Oakham in Rutland, who has completed his best-ever season notching up 22 wins. To date, the young rider has a career record of …
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BresBet has announced the launch of its new app, marking the sports betting operator’s debut in the mobile gaming space, having so far offered online, retail, telephone based services. Detailing the move as the next stage in its expansion strategy, the Sheffield-based firm – established last year – has made the app available to iOS users, whilst it is currently …
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In a continuation of its horse racing focused product-orientation and marketing, BresBet has announced support for a programme centred around the sport on a community radio station Three Valleys Radio. Three Valleys is a community sports programme developed by and for followers of National League team Yeovil Town FC, located in horse racing heartlands in the the Southwest of England. …
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Recently launched sports betting company BresBet – which operates with a strong focus on horse and greyhound racing – has announced a partnership with trainer Fergal O’Brien. The deal will see O’Brien serve as a brand ambassador of the Sheffield-based bookmaker, which currently maintains a retail division and has plans to launch in the online market. “These are truly exciting …
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Sheffield-based sports betting operator BresBet has secured the sponsorship to the Steel City Cup, a prominent local greyhound racing tournament, as it continues with its focus on racing-based products and marketing. As a result of the agreement, the newly established bookmaker will gain brand exposure via title sponsorship of the event, which will be billed as the BresBet Steel City …
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New bookmaker BresBet has announced that champion jockey Paddy Brennan will serve as its first ‘Racing Legend’, promoting its brand and betting services to racing enthusiasts. Launched this September, BresBet seeks to become UK betting’s most comprehensive and best value bookmaker for horse and greyhound racing markets – servicing the intricate needs of racing customers that traditional bookmakers have forgotten. …
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Sheffield-based betting operator BresBet has made its debut in the UK market, starting operations with a focus on horse and greyhound racing and providing ‘customer friendly’ services. Founded by Nic Brereton – who also serves as Chairman – the company aims to offer betting across multiple platforms, launching both its website for online customers and its call-centre for telephone wagering …
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Kindred Group’s online betting subsidiary 32Red has announced the next instalment of its ‘Know Your Limits’ campaign, fronted by brand ambassador Wayne Rooney. The responsible gambling campaign sees Rooney interact with former boxer Carl Frampton and jockey Paddy Brennan, asking candid questions related to gambling behaviour and awareness. Rooney, 34, who has been open about his own gambling issues in …
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Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …
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32Red has announced that leading jockeys Jamie Spencer, Bryan Cooper and Paddy Brennan have joined the company as racing ambassadors. Starting today, the jockeys will provide insight and analysis on both their rides and the big races, with daily blogs throughout the major flat and national hunt festivals. Each of them will wear 32Red-branded race apparel to support 32Red’s sponsorship …
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