Kindred Group’s online betting subsidiary 32Red has announced the next instalment of its ‘Know Your Limits’ campaign, fronted by brand ambassador Wayne Rooney.
The responsible gambling campaign sees Rooney interact with former boxer Carl Frampton and jockey Paddy Brennan, asking candid questions related to gambling behaviour and awareness.
Rooney, 34, who has been open about his own gambling issues in the past, speaks about his experiences, as well as encouraging gamblers to “set limits on your play” and “how long you play for”.
At 32Red, responsible gaming is paramount. Gambling should only ever be entertainment. Remember, you can’t always win.
— 32Red (@32Red) April 8, 2020
The series is part of 32Red’s ongoing commitment to encourage responsible gambling, with stars like Rooney, Frampton and Brennan at the forefront of the initiative.
Speaking about the launch of the video, 32Red UK General Manager Neil Banbury said: “For many people, football and sport is their main passion point. That gives us an opportunity to connect with that audience and promote responsible gambling messaging in a unique and effective way.”
Banbury continued: “We are clear that responsible, licensed gambling companies like ours have a role to play in tackling problem gambling. Removing betting companies from the public eye would be irresponsible.
“At a time where concerns have been raised by some in light of the coronavirus pandemic, this campaign is a timely intervention in line with the wider commitments by the Betting and Gaming Council to ensure messaging is responsible.”