SBC News Voice of the Sports Betting Industry
Recently launched sports betting company BresBet – which operates with a strong focus on horse and greyhound racing – has announced a partnership with trainer Fergal O’Brien. 
The deal will see O’Brien serve as a brand ambassador of the Sheffield-based bookmaker, which currently maintains a retail division and has plans to launch in the online market.
“These are truly exciting times for us all at Ravenswell,” O’Brien remarked. “We just recently announced the formation of O’Brien McPherson Racing which has helped the operation expand across the two yards – and now the support of BresBet will help us build on what we’ve achieved over a number of years.
“I’m particularly proud to become a BresBet Legend and am looking forward to helping Nic (Brereton) and the team press ahead with their plans to support a number of charities connected to the sports they work in and love – horse racing included, of course.”
In becoming a ‘BresBet Legend’ ambassador, O’Brien joins fellow horse racing figure Paddy Brennan, the winner of the 2010 Cheltenham Gold Cup, who became the brand’s first official partner last month.
Founded by Bereton and Carl Perry, BresBet has outlined a commercial objective of bringing a ‘back-to-basics approach’ to race wagering via leveraging online, telephone, trackside and high-street verticals.
Nic Brereton, Chairman and Founder of BresBet, said: “Having horses with Fergal has given us a chance to see at first hand the fantastic work him, Sally (Randell), Paddy (Brennan) and all the team do.
“There’s is a terrific camaraderie there and that’s borne out with their results. It seems in a relatively short space of time that Fergal has become one of the best-known and most popular and successful trainers in the game.”
In addition to its individual partnerships, BresBet has worked to establish a foothold across the British racing space, securing deals with Uttoxeter and Warwick racecourses and the Yarmouth East Anglian Derby and Sheffield Steel City Cup greyhound tournaments.
“It’s fantastic to be able to welcome Fergal and the teams at Ravenswell Farm and Martins Hill to BresBet – and to announce that Fergal has become the second BresBet Legend after Paddy Brennan,” said David Perry, BresBet Managing Director.
“Nic and Carl’s association with Fergal is well known and this is a natural next step for us here at BresBet. Horse racing is our core product and our sponsorships and partnerships reflect that – we were the main sponsors last Sunday at Uttoxeter for the racecourse’s popular ‘Gentlemen’s Day.’”
