Betclic has announced its ‘most ambitious sports sponsorship to date’ by becoming the principal sportsbook partner of the Fédération Française de Rugby (FFR), the governing body of Rugby Union in France. Announced by parent company Banijay, Betclic and the FFR have agreed on a three-year partnership from 2025 to 2028 aimed at promoting all levels of French Rugby Union, from …
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Full-house for France iCasino debate as UKGC pledges to lead fight against black market
Last week’s ICE2025 conference in Barcelona drew a packed audience to the First Gaming in France Briefing, debating outstanding affairs on iCasino regulation, taxes and politics. Diane Mullenex, partner at the law firm Pinsent Masons, opened the event by saying that the “landscape of regulation in France is very challenging” but that she also believed that “the market should and …
Read More »AFJEL… iCasino is the Talk of the Town
Discussions at the AFJEL annual conference focused on responsible gambling, licensing and combatting the illegal market… Yet Jake Pollard notes that the potential of France launching its regulated online casino market dominated all leadership discussions. France’s iGaming industry gathered yesterday for the annual conference organised by its trade body AFJEL and discussions covered the role of AI in addressing problem …
Read More »France sets stage for iCasino consultations in 2025
French casino operators are ready to consult with the government on all the key issues following withdrawal of online casino amendment from the Budget 2025. Casinos de France, the trade body representing the country’s 200 French land-based casinos, has told Gaming&Co that it is looking forward to discussing online casino regulations when it meets with the government next week, and …
Read More »AFJEL: Flat Euro 2024 for France’s legal bookmakers
AFJEL, the trade body representing France’s regulated online betting operators, has blamed illegal bookmakers targeting French punters for a poor Euro 2024, which revealed “surprisingly low or even decreasing figures” for the country’s legal bookmakers when compared with past major sporting events. The association said data from dot.fr bookmakers showed that Euro 2024 stakes were flat compared to Euro 2020 …
Read More »PMU joins AFJEL to lobby on reshaping French gambling’s future
SBC correspondent Jake Pollard reports on French racing’s tote monopoly Pari Mutuel Urbain (PMU) joining the AFJEL union to lobby on two key topics. The French tote operator Pari Mutuel Urbain has joined the country’s online gambling trade body AFJEL as part of a move to strengthen lobbying efforts by the industry on two key topics: online casino and the potential shape …
Read More »Betclic becomes UFC’s first betting partner in ‘three main markets’
Betclic has announced an exclusive partnership to become the official betting partner of UFC in France, Poland and Portugal. The mixed martial arts promotion is the European operator’s first global organisation that it has ever collaborated with, the pair reported. The deal also marks UFC’s first official betting partner in the three individual countries. Nicolas Béraud, Managing Director of Betclic, …
Read More »Betclic CEO Nicolas Béraud calls for regulation of French igaming
French authorities need to do more to regulate online casino games and counter the wider threat of illegal gaming, according to a prominent c-level executive in the country. Nicolas Béraud, Founder and CEO of Betclic, shared his views on French regulation with radio station franceinfo, arguing that the government must bring icasino regulations in line with those imposed on wagering. …
Read More »Betclic faces SPAC makeover as owner targets €7bn Amsterdam listing
Betclic has become central in the plans to establish ‘FL Entertainment’ – a new Pan-European entertainment conglomerate that seeks to list on the Amsterdam Euronext Exchange, targeting a + €7 billion valuation. Yesterday, French media mogul Stéphane Courbit ordered for his Banijay (Zodiak + Endmol Shine) entertainment venture to be merged with Betclic Everest to form FL Entertainment. Deal makers …
Read More »Betclic secures multi-layer sponsorship of French football
Betclic Group has moved to enhance its brand exposure in its home country’s betting and gaming market, becoming an official partner of the French Football Federation (FFF). The five-year agreement – which is reportedly worth between €5 million and €8 million per year according to French outlet L’Équipe – will see the Bordeaux-based operator serve as an official partner of …
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