Betclic Group continues to broaden its sponsorship portfolio and wider sports commitment, after confirming that it has become the lead sponsor of The French Volleyball Federation – FFVB.
The sponsorship secured through Paris-based sports marketing agency Oconnection sees Betclic replace US nutri-supplements provider Herbalife as official shirt sponsor of Team France Volleyball for both men and women’s sides.
Betclic sponsors the FFVB, as France participates and co-hosts the ‘2019 CEV EuroVolley’ men’s championship, in which Les Bleus are set to face Italy in this Tuesday’s quarterfinal.
In addition to sponsoring French volleyball senior sides, the Betclic brand will receive prominent coverage across FFVB’s sanctioned ‘FFvolley – Ligue National de Volley’ for both men and women national championships.
All FFvolley competitions and Team France matches are set to be broadcast by legacy sports media publisher L’Equipe‘s digital channels.
“Volleyball is one of the most popular sports bettors and this should be even more the case with this competition on French soil,” said Nicolas Béraud, CEO of Betclic Group. “The team of France is one of the favourite teams for the Euro, we hope to see them perform as long as possible.”