Tag Archives: Nick Keating

Nick Keating, Director EMEA, BounceX, explains the essential differences between Personalisation and People-Based Marketing, and why industry stakeholders should be paying attention to this new discipline as all customers engage in a multi-device, multi-channel, multi-browser world. _________________ Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications with consumers regardless of …

Former Maxymiser VP Nick Keating has been appointed Director of EMEA for US behavioural marketing and customer analytics software provider BounceX. The ambitious New York based firm, that has been named one of the US fastest growing software providers enters the UK marketing and technology sectors, opening offices in London. Detailing its firm intent on becoming the leading behavioural marketing …

Maxymiser, marketing specialist in  unified customer experience optimisation, has announced the agenda for its bi-annual Customer Success Symposium, MaxSYMPOSIUM. Returning to the home of The British Academy of Film and Television Arts (BAFTA) in Central London, the Symposium will take place on 24th September 2015. With over 250 delegates at the MaxSYMPOSIUM in March, the upcoming Symposium in September is set …

Digital marketing and user engagement/optimisation specialist Maxymiser, has announced a set of further extensions to its optimisation suite with update 9.1 which its hopes will boost the performance of its igaming and sports client portfolio which  includes operators Paddy Power, Camelot, iGame, bwin and Betfair Maxymiser 9.1 includes new features that empower marketers to easily personalise customer experiences and also …

Maxymiser, global specialist in unified customer experience optimisation, has announced the extension of its market leading optimisation solution suite with its latest release. Maxymiser igaming and sports betting customers include Paddy Power, Camelot, iGame, bwin and Betfair. In response to customer demand, specific functionality enhancements include an extension to Maxymiser’s Visual Campaign Builder (VCB) tool so that organisations can now …

Maxymiser leader in customer experience optimisation is holding its bi-annual Customer Success Symposium on Thursday 18th September at The British Academy of Film and Television Arts (BAFTA), in central London. More than a hundred organisations will be in attendance including Forrester, Paddy Power, House of Fraser and Orange, who will be presenting about how they have improved their online business …