Tag Archives: NHL

Sportradar positive of year outlook despite mounting operational costs

Sportradar AG has outlined confidence in achieving its full-year 2022 commercial and US growth objectives following a ‘fast start to year trading’.  Publishing its Q1 trading results (period ending 31 March), the Global Nasdaq-listed sportstech firm registered group revenues of €168m up 31% on corresponding 2021 results of €128m. Period trading saw Sportradar register double-digit revenue growth across its core …

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Sportradar secures global Australian Ice Hockey League data rights

Sportradar has entered into an agreement with the Australian Ice Hockey League (AIHL), covering audio-visual distribution rights and integrity operations.  The agreement, in place until the end of 2024, will see Sportradar distribute the AIHL’s data worldwide, with the exception of Australia and New Zealand, whilst also leveraging its Universal Fraud Detection System (UFDS). UFDS will be used for bet …

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Meruelo’s Arizona Coyotes launches same-ownership SaharaBets

The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming. In an interesting turn of events in the US sports wagering space, the new launch marks the first time a US sports team owner – in this case Alex Meruelo – has launched his own wagering enterprise. Having subsequently …

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The smarter route to sponsorship success: What US sports betting brands can learn from Europe


There are significant lessons that sponsorship managers of North American sports betting brands can take from their European counterparts, writes Antourage CEO Johan Junker. Almost three years after the Supreme Court struck down the federal ban on sports betting, allowing states to legalise it if they wish, the industry is starting to gather some serious momentum. This has manifested itself …

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Betway gains ‘prominent exposure’ in tennis sponsorship

Betway has agreed to sponsor the Stockholm Open, becoming the official betting partner of the tennis competition. Commencing on 6 November, following last year’s cancellation, the competition promises to give Betway association rights as well as ‘prominent’ courtside branding. Anthony Werkman, Betway’s CEO, commented on the sponsorship of the oldest Association of Tennis Professionals (ATP) indoor tournament: “It’s fantastic for …

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Olybet boosts international development in Fiorentina partnership

Olybet has signed an agreement with ACF Fiorentina to become the Seria A team’s official regional betting partner, whilst strengthening company exposure at the Artemio Franchi Stadium. The collaboration sees OlyBet and OlyBet.TV branding become visible on the sideline LEDs throughout Europe and in the home games’ digital overlay technology that was adopted by the club at the start of …

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Unibet hails success of 30/30 Fund supporting Swedish Sports diverse make-up

Unibet, the flagship sportsbook brand of Kindred Group Plc, has maintained its home market CSR commitments by announcing the recipients of its 30/30 Fund in support of Swedish sports clubs, projects and organisations promoting fair-play, equality, inclusion and social mobility.  The 30/30 Fund was established in 2019 by Unibet, backing the grassroots sports fundraising initiatives of former Sweden and NHL …

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Every sports content site is driven by video – why should betting be different?


A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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Martin Lycka: From the abyss of agony to the peak of ecstasy… and sometimes back!

In his monthly column for SBC, Martin Lycka, Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, believes cake is in order for some of those regulatory regimes that have turned agony into ecstasy… Dear reader,  I can hardly believe that I am welcoming you to the third season of my SBC column. but here we are at …

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