The NHL has licensed Tipsport as its first European sportsbook partner, allowing the Czech betting group to utilise its official brand logo and matchday data.
The partnership will see Tipsport serve as the NHL’s ‘official betting partner’ for the markets of the Czech Republic and Slovakia.
Recognised as the Czech Republic’s largest betting agency, Tipsport will be allowed to promote its ice hockey markets utilising the NHL’s legacy ‘shield logo’.
Meanwhile, Tipsport NHL markets will be enhanced by direct data gathered by the NHL’s new ‘puck and player’ tracking system enhancing in-game statistics and optimising live odds.
“The sports betting landscape presents a unique opportunity for fan engagement in the Czech Republic and Slovakia, utilizing technology and data that are proprietary to the NHL,” said John Lewicki, NHL’s international vice president of business development and partnerships.
Tipsport confirmed that the partnership would be supported by Nova Sports TV, the NHL’s streaming partner for Czech Republic and Slovakia – where Tipsport serves as Nova Sports sponsor of NHL matchday programming.
“As a sports betting leader in the Czech and Slovak markets, Tipsport is an ideal partner for us to begin our entry into this space in Europe and provides a tremendous opportunity to further fan engagement around the globe,” Lewicki added.