Tag Archives: Neill Simpson

Mazza: Betting sponsorships are still relevant no matter what the restrictions are

The start of the 2020/2021 European football season, will see a drastic altering in the relationship between football clubs and betting operators.  Once recognised as the leading marketing channel for targeting betting audiences and amplifying brand exposure, in the era of ‘responsible gaming’, European operators have had to rethink their sponsorship strategies under heightened regulatory scrutiny.      Speaking on the ‘Future …

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Marketing, lotteries and North America take centre stage on SBC Summit Barcelona – Digital day three

SBC Summit Barcelona - Day Three Preview

Affiliates, lotteries and the US market take centre stage on day three of SBC Summit Barcelona – Digital, with a line-up of senior executives ready to share their insights on the future direction of these key areas of the betting & gaming industry.  Following on from the first two days of in-depth insights and high-level discussions at the industry’s largest …

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Sponsorship Spotlight – Brand synergy for Betsafe and MMA Cage Warriors

Betsafe

Betsafe has become the official gaming partner for Cage Warriors, in a two-year deal which includes extensive branding on the cage, in-arena event initiatives and the option to create engaging fan content with the fighters. SBC caught up with Global Brand Manager Neill Simpson to find out why MMA is so attractive to Betsafe, how they will measure the success …

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Harbour Gaming launches LuckyBalls.com

Harbour Gaming has announced athe launch of its flagship UK brand, LuckyBalls.com. Following a redesign process, the new site was officially previewed to affiliates and subsequently launched at an exclusive event over the iGB London Affiliate Conference. Built on the B3W Gaming Platform and licensed in Malta and by the UK Gambling Commission, LuckyBalls.com provides players with Casino and Live Games including betting …

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