SBC News Voice of the Sports Betting Industry
Harbour Gaming has announced athe launch of its flagship UK brand, LuckyBalls.com. Following a redesign process, the new site was officially previewed to affiliates and subsequently launched at an exclusive event over the iGB London Affiliate Conference.
Built on the B3W Gaming Platform and licensed in Malta and by the UK Gambling Commission, LuckyBalls.com provides players with Casino and Live Games including betting on lottery, dice and poker broadcast over live feeds.
The casino suite also boasts an impressive 160 proprietary B3W games, complimented by products from other industry-leading providers including Nextgen, Cryptologic, Leander, iGaming2go, Microgaming Quick Fire, 1X2 and Netent.
Further investment has been made to ensure that the LuckyBalls.com website is optimised for mobile traffic, something Harbour Gaming was determined to implement in order to keep up with demand from not only mobile-preferring players, but also with affiliates targeting the mobile space.
Head of Online Marketing at Harbour Gaming, Neill Simpson, said of the launch, “We are extremely happy with the new look, style and feel of LuckyBalls.com – and this is just the beginning. Over the next few months, LuckyBalls.com will have even more exciting news as we continue to evolve the brand by creating a variety of great and very different initiatives to get more players engaging with our site. We’re really pleased with the response from the industry so far and we will look to build on this as we launch more LuckyBalls products in the very near future.”
