Tag Archives: mobile

Polish “trendsetter” STS launches mobile esports section

BetFan - Copyright: jameschipper / 123RF Stock Photo

Star-Typ Sport (STS), the first Polish bookmaker to introduce esports betting in 2014, has now added an esports section to its mobile application. The new STS section, available on both Android and iOS, will enable its players to engage with tournaments in Poland and those organised abroad through a wide range of live bets. The apps have been designed to …

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SportCaller steps up offering ahead of the World Cup

SportCaller, the free-to-play sports-game provider, has raised its game heading into the 2018 FIFA World Cup, unveiling a progressive portfolio of games which add a new dimension to player acquisition and retention for operators and media owners. These free-to-play World Cup “Predictors” offer players the opportunity to forecast the outcomes of the World Cup, by predicting the winner of every …

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RFL extends InCrowd partnership after World Cup success

The Rugby Football League (RFL) has extended its partnership with InCrowd, continuing the RFL’s ambitions of building a world leading membership platform for spectators, viewers and participants of rugby league. In a launch that was planned to perfectly coincide with the 2017 Rugby League World Cup (RLWC2017) in Australia giving new members the chance to support England in their quest …

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UKGC reports growth of mobile betting in 2017 report

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The UK Gambling Commission (UKGC) has published its latest Gambling Participation Report covering the year of 2017. The report provides a unique and comprehensive update on gambling trends across the UK, examining the rates of participation, at-risk gambling and the effectiveness of self exclusions. Breaking down overall gambling participation, the report revealed that in spite of online participation in gambling …

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Alessandro Fried – BtoBet – Purchasing power has shifted to the consumer

Fried - BtoBet

As the sports betting industry continues to go through a digital transformation, for BtoBet continual innovation was a huge factor in retaining its status as a standout platform provider in 2017. After receiving the SBC award for Rising Star in Sports Betting Innovation, BtoBet’s Chairman, Alessandro Fried described it as “an honour to close 2017, rich in achievements and awards”. …

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SBTech launches new ‘Action Betting’ feature

Managed Services

Sports betting solutions provider SBTech has added to its range of in-play products with the launch of Action Betting, a mobile-first feature which dynamically suggests markets of interest to players through contextual alerts and call-to-action betting options. Powered by SBTech’s machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match, whether this is a …

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Andrew Daniels – Degree 53 – The importance of a consistent brand experience

Degree 53 - Copyright: bagiuiani / 123RF Stock Photo

Degree 53, a digital agency specialising in mobile app and website development, has published a new report evaluating the mobile user experience (UX) of ten online casino operators in the UK. We caught up with the company’s MD Andrew Daniels to discuss this report, along with the importance of delivering a consistent brand experience and the challenges that operators face …

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Alessandro Fried – BtoBet – Changes of the bettors

BtoBet

Alessandro Fried, Chairman for BtoBet, has published a new white paper on the changing habits of bettors and a technological revolution in both daily and gaming life. The wide-ranging report, which details the evolution of the bettor, the 3D view of the consumer and an increased level of automation in the industry, also questions whether the sports betting sector is …

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Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences

Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …

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Global Reviews – Mobile vs Desktop conversion breakdown

In August 2016, Global Reviews asked 400 consumers to research and select the best online casino site to best suit their needs. These consumers were split into two groups: desktop and mobile. The purpose of this research is to define how well a company converts customers from brand recall through to final consideration and highlights the steps in the process …

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