SBC News Voice of the Sports Betting Industry
Sp
ortCaller, the free-to-play sports-game provider, has raised its game heading into the 2018 FIFA World Cup, unveiling a progressive portfolio of games which add a new dimension to player acquisition and retention for operators and media owners.
These free-to-play World Cup “Predictors” offer players the opportunity to forecast the outcomes of the World Cup, by predicting the winner of every tournament match combining various individual match, stats and player-performance markets into accumulator-style propositions, these predictor games cover every angle of the event to drive deep user-engagement.
At a time when regulators are cracking down on misleading sign-up bonuses, there’s a pressing urgency for robust and enduring alternatives which can bridge the divide to genuine retention across mobile, app and desktop.
SportCaller MD Cillian Barry commented: “It’s been an exciting year for us with new deals, territories and games launched on an array of sports. Now it’s important to maintain that momentum ahead of the World Cup, and it’s enormously gratifying to see a range of operators, from established names to the rising stars of the industry, partnering with SportCaller for one of the jewels in the sporting crown.
“Our games minimise time-to-market and logistical operational costs, demonstrating accelerated acquisition and increased activity, with education and bet-conversion at the heart of each question.”
Having pioneered the model of a free-to-play jackpot game on with Channel 4 Racing back in 2014, SportCaller has expanded its global footprint this year too, branching into emerging as diverse as Romania, Bulgaria, Germany, Sweden and Denmark markets with its easy-to-integrate product suite. These games now sit alongside existing partnerships with the likes of Paddy Power Betfair, William Hill and Ladbrokes Coral across the key territories of the UK, Ireland, Australia and the US.
The intricacies of betting can challenge anyone, while worldwide sportsbooks continue to struggle for reliable retention levels in their client base. However, SportCaller’s FTP games are fun, engaging and educational in a way that is truly organic to the innate excitement and action of the World Cup.
Tom Warren, Head of Marketing Planning & Strategy at William Hill, who are a client of SportCaller added: “SportCaller’s games have been a provable boon for new accounts, with their simple, quick-fire nature and logical gameplay clearly appealing to fresh clients. It’s an easy way for operators to push acquisition and enhance retention, even reactivation of dormant clients, with a free competition that offers players the chance of a big jackpot win, and an interest at every stage of the World Cup.”
