Tag Archives: mobile

Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences

Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …

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BetMcLean upgrades its web and mobile presence with Optima

Optima - Jacob Lopez

BetMcLean, the Northern Ireland online and retail sportsbetting and e-gaming operator, has launched new web and mobile front-end products powered by software development firm Optima. BetMcLean is Northern Ireland‘s largest independent bookmaker, and it operates over 60 shops throughout the province and employ in excess of 300 staff. Paul McLean, Chief Executive Officer of BetMcLean, said: “We are very pleased to …

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Hennie Blaauw: How Yggdrasil keeps pushing the boundaries on game design

Hennie Blaauw, Yggdrasil Gaming’s Creative Art Lead, discusses the process of creating a brand new title for the slot market and the freedom that the team has in the development. What’s the process for the design of a brand new game at Yggdrasil? How much input do you have? Does the design fit around the mathematics? Every game starts with the design …

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Betfred and Inspired’s partnership goes mobile

The bookmaker Betfred has extended its partnership with Inspired to offer its customers Inspired’s suite of mobile games.    Mobile games available to Betfred customers via Inspired’s Virgo™ Remote Gaming Server (RGS) include Goddess of the Amazon, White Knight, and more. Centurion, Inspired’s biggest bonus game to date, will also be among the games available. Set in ancient Rome, it proved popular and …

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Pinnacle Sports unleashes new and improved Pinnacle Sports Mobile

Pinnacle Sports, an online bookmaker licensed in Malta and Curaçao, has launched an exciting new look to its mobile site. With mobile betting now something huge numbers of customers enjoy, Pinnacle has amended its product to ensure that it is now notably faster and easier to bet on the move with its betting product.  As speed is just as crucial as betting value, …

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bwin.party boosts mobile performance with Element Wave

Mobile marketing technology and service provider Element Wave has released an in-depth case study from its ongoing partnership with bwin.party. The partnership has involved Element Wave managing all mobile activities across 15 of bwin.party’s native mobile apps across various countries and labels. Over the past 15 months, Element Wave has been working closely with bwin.party’s CRM team to help create value and drive engagement …

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Oryx Gaming’s casino and games content is now available on EnergyCasino

EnergyCasino has secured another strong casino content and game partnership with leading US-games developer and supplier Oryx Gaming. EnergyCasino, the online casino with its own Energy drink brand, has recently enhanced its offering to the German gaming market after signing an agreement with Oryx Gaming, which will see it boost its selection of slots and table games. The deal sees …

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VideoSlots adds iSoftBet content to portfolio

Casino operator VideoSlots.com can now offer content from flash and mobile gaming supplier iSoftBet. Having recently been accredited with a UK licence, VideoSlots has been able to benefit from iSoftBet’s growing range of UK-licensed Flash and mobile content, complementing the online casino’s range of games already available for the Scandinavian market. iSoftBet Group Sales and Business Development Manager Luci Apostolou …

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