Enteractive has expanded its reach across the US market after the company was granted a new service licence by the Pennsylvania Gaming Control Board. The new licence will allow Enteractive to roll out its (Re)Activation Cloud platform to sportsbook operators across the Keystone State, enabling its partners to engage with an adult population of more than 9.5 million. Andrew Foster, …
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Enteractive has signed a double sponsorship agreement with the Phoenix Malta American football team and the inaugural ‘Maltese Super Bowl’ fixture. The deal will see the match branded as the ‘Enteractive Bowl’, as the igaming player retention and reactivation firm seeks to strengthen its ties to American football in tandem with US expansion. In particular, the company also noted that …
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Yolo Investments has completed an equity investment in igaming retention and reactivation firm Enteractive, which amounts to several million euros for a non-controlling interest equity stake. Founded by entrepreneur Tim Heath, the Venture capital firm has stated that the purpose of the funding is to further boost Enteractive’s ‘pace and capability’ to scale globally. Tim Heath, GP of Yolo Investments, …
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Retaining players after March Madness is key to maintaining growth across the US market and building a loyal customer base according to CRM specialists Enteractive. The firm predicted that with more states beginning to legalise sports betting, there is a growing opportunity for sportsbook operators to attract new customers. “While igaming operators like Caesars, FanDuel, DraftKings and more are spending …
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New iGaming regulations in Germany mean a tough environment for licensed operators who will have to work within strict guidelines when it comes to marketing. However, there are ways they can communicate with their players and add to their experience, writes Enteractive founder and CEO Mikael Hansson. The German InterState Gambling Treaty that came into force at the beginning of …
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Enteractive has taken player engagement and personalisation ‘to the next level’ by launching new player-centric retention mobile service Engager, which will form part of its (Re)Activation Cloud suite. The Engager service, available in multiple languages, will combine the use of technology with ‘real human interaction’ to allow companies to ‘truly connect with players on their terms’. Enteractive believes that this …
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Polish operator STS has penned a new partnership with iGaming conversion platform Enteractive’s (Re)Activation Cloud, which will see the latter aim to improve STS’s player retention rates. STS CEO Mateusz Juroszek commented on the new partnership: “We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead …
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Retention solution provider Enteractive has moved into new state-of-the-art office space in Malta, as it looks to meet the growing demand for its services. The new office has been designed to create a comfortable working environment, with the aim of improving the wellbeing of its employees as well as boosting productivity levels. Capturing the Enteractive culture of going the extra …
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Retention solutions provider Enteractive has struck an agreement with Pinnacle, following the firms recent deal with Gaming Innovation Group. The online sports betting and esports operator has seen the Enteractive player (re)activation service go live, with an aim of turning churned players into active users through “unique one-to-one personal phone calls.” Mikael Hansson, Enteractive Chief Executive Officer, said: “We had …
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Mikael Hansson, CEO of Enteractive, on why a technological solution isn’t the only route for operators to take when implementing socially responsible tools in today’s iGaming/betting climate ____________ Social responsibility has found itself in the spotlight in recent times with several high-profile cases featuring companies who’ve been found to have overstepped the mark in complying with strict regulations. With operators …
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