Tag Archives: maxymiser

Former Maxymiser VP Nick Keating has been appointed Director of EMEA for US behavioural marketing and customer analytics software provider BounceX. The ambitious New York based firm, that has been named one of the US fastest growing software providers enters the UK marketing and technology sectors, opening offices in London. Detailing its firm intent on becoming the leading behavioural marketing …

Maxymiser, marketing specialist in  unified customer experience optimisation, has announced the agenda for its bi-annual Customer Success Symposium, MaxSYMPOSIUM. Returning to the home of The British Academy of Film and Television Arts (BAFTA) in Central London, the Symposium will take place on 24th September 2015. With over 250 delegates at the MaxSYMPOSIUM in March, the upcoming Symposium in September is set …

Digital marketing insights and data specialists Maxymiser, customer experience optimisation team has announced major developments to its optimisation suite with its latest API update – Campaign Design API – which includes a well-structured framework allowing developers to build complex test scenarios in a faster and more efficient manner and extend on the industry-leading platform for testing and personalization Maxymiser a popular …

Digital marketing and user engagement/optimisation specialist Maxymiser, has announced a set of further extensions to its optimisation suite with update 9.1 which its hopes will boost the performance of its igaming and sports client portfolio which  includes operators Paddy Power, Camelot, iGame, bwin and Betfair Maxymiser 9.1 includes new features that empower marketers to easily personalise customer experiences and also …

Camelot UK, operator of the UK National Lottery, has partnered with marketing optimisation specialists Maxymiser to improve customer experience, user journey and the marketing data insights on Camelot UK’s digital inventory. Operated by Camelot, the National Lottery website is one of the top 10 e-commerce sites in the UK, with over 7 million registered players. “As the National Lottery website …

Maxymiser, global specialist in unified customer experience optimisation, has announced the extension of its market leading optimisation solution suite with its latest release. Maxymiser igaming and sports betting customers include Paddy Power, Camelot, iGame, bwin and Betfair. In response to customer demand, specific functionality enhancements include an extension to Maxymiser’s Visual Campaign Builder (VCB) tool so that organisations can now …

Mobile dominates every aspect of online activity right now. Yet despite being relatively early to the party, some gaming companies are barely achieving 50% of revenue via mobile. At the same time, innovative mobile only platforms are gaining huge swathes of market share by delivering a quality and consistency of customer experience that outshines those companies still reliant upon ageing …

There are few business sectors where web content changes as frequently as online gambling. In the age of in-play betting, not only are odds updated in real time, but customers’ chances of winning big can often boil down to them placing their bets within fractions of a second. It’s a fast-paced industry and, as innovation continues to transform the world …

Tim Axon EMEA Head of Gaming at Maxymiser, explains how multivariate testing across the conversion funnel has aided European igaming client iGame Group to achieve optimal customer conversion and enhanced player engagement. With European igaming markets becoming more competitive and ultimately saturated, Tim Axon and iGame Group outline why it is crucial for operators to deploy consumer focused optimisation strategies …

Maxymiser leader in customer experience optimisation is holding its bi-annual Customer Success Symposium on Thursday 18th September at The British Academy of Film and Television Arts (BAFTA), in central London. More than a hundred organisations will be in attendance including Forrester, Paddy Power, House of Fraser and Orange, who will be presenting about how they have improved their online business …