Sports data and media rights distributor Genius Sports has strengthened its leadership team by confirming the appointment of Steve Burton as Director of Integrity, Governance & Sports Partnerships.
Burton joins Genius Sports from London specialist sports law firm Couchmans LLP, where he served as Head of Sports Data (2009-2016).
Part of the Genius Sports executive team, Burton will lead the firm’s integrity services from a commercial perspective. He will further advise Genius Sports’ on key partnership and stakeholder management.
Confirming the appointment of Burton, Mark Locke Genius Sports CEO commented:
“I am delighted with the appointment of Steven to such an important role for our business. The combination of innovative technology and official partnerships is crucial in enabling sports federations to maximise commercial revenues whilst protecting the integrity of their competitions. Steven’s track record in these areas speaks for itself”.
Steven Burton was pleased to join Genius Sports; “I am incredibly excited about this new role. Having spent my entire professional career helping sports leagues and federations to exploit their official data, maximise their revenues and protect their integrity, it was important for me to join an organisation that has a proven track record of working in partnership with sports.“
“Over the last few years, many of the sports that I have represented have chosen to collaborate with Genius Sports and I have been impressed by their integrity, innovative technology and commitment to working with sports to help them to realise their full commercial potential. Joining Genius Sports was an obvious choice.”