Tag Archives: Mark Frissora

Caesars announced as NFL’s first ever casino sponsor

Starbucks Barista - NFL Contest

The National Football League has confirmed an agreement for Caesars Entertainment to become the league’s first-ever Official Casino Sponsor. The multi-year partnership aims to maximise Caesars casino properties, celebrity chefs, premier music artists and a wide range of entertainment elements, in order to provide unique experiences for NFL fans. Beginning with the upcoming 2019 NFL playoffs, Caesars will have the …

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Frissora leadership departure sees ‘Caesars in play’

The confirmed departure of Mark Frissora as President & Chief Executive of Caesars Entertainment has triggered fresh rumours regarding the future of the legacy US casino operator. This morning, the New York Post reported that the governance of MGM Resorts had hired Morgan Stanley and law firm Weil, Gotshal & Manges to act as corporate advisors, examining a potential $20 billion …

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New Chapter – Mark Frissora confirms Caesars 2019 departure

Nasdaq-listed gambling and leisure group Caesars Entertainment Corporation has confirmed that President & Chief Executive Mark Frissora will depart the company in February 2019. Updating investors, Caesars governance details that it has begun its executive search for Frissora’s leadership replacement. Frissora took charge of an embattled Caesars Entertainment in February 2015, guiding the company through its Chapter 11 bankruptcy process …

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Caesars launches ‘The Book’, targeting ‘next generation’ engagement

This weekend Nasdaq-listed Caesars Entertainment launched its ‘next generation’ sportsbook property ‘The Book’ at its LINQ Hotel & Casino on the Las Vegas promenade. Joined by NFL legend Terrell Owens, Caesars CEO & President Mark Frissora stated that The Book would represent the next evolution of sportsbook, reimagining the proposition of sports betting as an entertainment vertical for US consumers. …

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Mark Frissora – Caesars future growth must be guided by responsibility & diversity commitments

Nasdaq-listed Caesars Entertainment Corporation has released its ninth ‘Corporate Social Responsibility – CSR Report’, detailing its sustained commitment to its employees., communities and wider stakeholders. The US gambling group continues its corporate guidance under the ‘People, Planet, Play’ framework which seeks to deliver a positive corporate impact on society. ‘People, Planet, Play’ focuses on five core responsibility dynamics; improving employee …

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Banzai! Mark Frissora & Caesars executive team visit Japan

Mark Frissora, the President & CEO of Caesars Entertainment, continues his quest to win a Japanese ‘integrated resorts’ licence, a key initiative for expanding Caesars footprint beyond US shores. Last week, Frissora and Caesars senior executive team visited Japan, to gain cultural learnings, in a market that has been branded Asian gambling’s next ‘holy grail’. During the visit, Caesars announced …

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Caesars forms heavyweight Advisory Committee to lead Japan bid

US gambling operator Caesars Entertainment is increasing its focus on winning a Japan ‘integrated resorts’ licence, forming a strategic ‘Japan Advisory Committee’. Global gambling stakeholders are closely monitoring Japan movements, as the Shinzo Abe government drafts the new ‘Integrated Resorts’ bill, allowing for Japan’s first casinos to be operated in ‘selected large-scale’ leisure complexes, which will cater for hotels, gaming …

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Forward Momentum… Caesars Entertainment announces new Board of Governance

Having completed the final chapter of its two-year Caesars Entertainment Operating Company (CEOC) bankruptcy restructure, Caesars Entertainment Corporation (CEC) has appointed a new Board of Directors to lead its business. The high profile CEC board will be led by former Walt Disney and Ernest & Young leadership executive James S Hunt, who has extensive experience in corporate governance for leisure …

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OLG Toronto gambling tender to be ‘High Stakes’ for Caesars Entertainment

Canadian news sources have reported that the Ontario Lottery & Gaming Corporation (OLG) will select an external gambling firm to run its operations for casino and slot machine services within the Greater Toronto Area. Launching a tender, OLG seeks a gambling enterprise to run its Toronto area racetracks of Ajax Downs and Woodbine as well as its Great Blue Heron …

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Mark Frissora pushes for Caesars global comeback

Mark Frissora ,CEO of Caesars Entertainment Corporation (CEC), is set to implement an aggressive global expansion strategy with CEC looking to grow its corporate assets ‘beyond gambling’. Last week, Frissora confirmed the appointment of two key executive hires, placing former Hard Rock International VP Marco Roca as new ‘President of Global Development’ and leisure sector M&A veteran Michael Daly as ‘VP …

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