With Française des Jeux (FDJ) completing its €2.5bn acquisition of Kindred Group, the French lottery giant is setting out on its road to become a “pan-European online gambling champion”. But the mood music surrounding the industry has shifted markedly since it first announced its bid for Unibet’s parent company in January 2024, with the situation complicated by the fact that …
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Lottstift demands Kindred’s full exit from Norway following ‘definitive judgement’
Lottstift, Norway’s gambling authority, has claimed a ‘decisive victory’ in its long-running dispute against Trannel International Limited – the Nordic markets subsidiary of Kindred Group Plc. On 1 June, the Borgarting Court of Appeal upheld Lottstift’s original judgement that the Trannel brands of Unibet, Mariacasino, Storspiller, and Bingo.com had offered illicit online gambling services to national consumers. The verdict sees …
Read More »Kindred subsidiary told to exit Norway or face daily coercive fines.
The Norwegian Lotteries Authority has warned Kindred Plc subsidiary Trannel International that it will be sanctioned with a ‘coercive fine’ of NOK 1.2 million (€120,000) per day if it does not cease its unlicensed activities immediately. A statement issued by Lottstift – Norway’s gambling regulator – has confirmed that Norwegian authorities will take the toughest disciplinary approach against repeat offender …
Read More »Kindred pens global payments deal with MuchBetter
Kindred Group has signed a new global payments partnership with MuchBetter, which will see its entire brand portfolio gain access to the digital payment specialist’s smart e-wallet app. Through the agreement, the payment app will be made available to players across all Kindred brands, starting its roll-out with Unibet, Bingo.com and Maria Casino. Operating since 2017, MuchBetter is a digital …
Read More »Sylwan signs up to deliver data driven growth for LeoVegas
Former Kindred Group and Svenska Spel manager Dersim Sylwan will succeed Petra Blixt as LeoVegas Chief Marketing Officer (CMO). Blixt had been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October 2018 as part of a departmental shake-up. She will continue as interim CMO until Sylwan officially …
Read More »Henrik Tjärnström – Kindred success cannot be copied by competitors
Speaking to Kindred Group investors and corporate stakeholders, CEO Henrik Tjärnström described 2016 as a transformative year for the enlarged operator which has successfully incorporated new assets and expanded its existing verticals. Closing his firm’s most successful year in business, Tjärnström states that 15-brand Kindred Group (formerly Unibet Group Plc) has achieved its long-term goal of becoming a ‘true European …
Read More »NetEnt pays out €4 million ‘Mega Fortune’ to Maria Casino player
European online casino games and content provider NetEnt has informed the media that a Maria Casino (subsidiary of Unibet Group) player has scooped a huge + €4 million jackpot on its marquee ‘Mega Fortune Dreams’ slot. Detailing its Mega Fortune payout, NetEnt revealed that the winner had been a 62-year-old male Maria Casino player from Sweden who had hit an …
Read More »Unibet creates new brand & website for Maria
Unibet has confirmed that it is to overhaul its European igaming subsidiary Maria.com (online casino and bingo) with the operator focusing on creating a seamless and personalised multi-device experience for the brands players. The overhaul will see Maria.com rebrand under Mariacasino.com, with a new website focusing on optimising player engagement and loyalty, the operator will look to launch its new product …
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