SBC News Voice of the Sports Betting Industry
Unibet has confirmed that it is to overhaul its European igaming subsidiary Maria.com (online casino and bingo) with the operator focusing on creating a seamless and personalised multi-device experience for the brands players.
The overhaul will see Maria.com rebrand under Mariacasino.com, with a new website focusing on optimising player engagement and loyalty, the operator will look to launch its new product by the end of the month.
Unibet development detailed that Maria users will be able to customise their preferred gaming choices allowing them to ‘drag & drop’ favourite games, thus allowing for quicker access and ease of platform navigation.
Furthermore, players will be allowed to view personal ‘performance metrics’, detailing their play on Mariacasino.com games portfolio.
Promoting responsible gaming, Unibet has added user control and information mechanisms that allow players to view how long they have played for and individual game staking on a daily, weekly and monthly basis.
A further core focus for the re-launch of Maria.com, has been to provide the user with complete clarity with regarding game details, bonuses and promotions. Maria players will be able to access any promotional information under the ‘My Bonuses’ quick-tab.
The re-launch of Mariacasino.com, will see a complete overhaul of the brands games inventory, with Unibet set to add over 500 games from 25 providers including Netent, Microgaming , Playtech, IGT and Williams Interactive.
