Tag Archives: Marcos Oliveira

Legislators across Europe are continuing to tighten gaming regulations, including restrictions on advertising and the use of influencers. Governments in Sweden, Spain and the UK have all introduced measures restricting gambling advertisements across their respective markets. Although this can pose challenges for industry stakeholders, Clever Advertising “welcomes regulation”, according to the firm’s Chief Operating Officer, Marcos Oliveira. Speaking to James …

Marcos Oliveira, Chief Operating Officer at Clever Advertising, a digital performance agency, and acquisition partner for many of the industry’s leading operators, sat down with SBC Media ahead of his appearance at this month’s global betting and iGaming show, SBC Summit Barcelona. The panel hosting the company’s COO will essentially give the audience an opportunity to ask the affiliates on …

The Affiliate Leaders panel at SBC LatAm Summit warns that M&A and SEO-heavy strategies will not cut it in South America, where audiences require a dynamic approach to engage with sportsbooks and online casinos.  Affiliate leaders are optimistic of the prospects of further South American sportsbook and igaming markets being imminently regulated and opening new commercial horizons. A fresh destination …

Affiliate, media and marketing professionals will gather in the dedicated zone at SBC Summit Barcelona 2022 to discuss the latest strategies, trends and regulatory challenges in affiliate marketing.  The exhibition floor at the Summit, which takes place at Fira Barcelona Montjuïc on 20-22 September,  will feature major companies such as Bet365, CasinoGuru News, Ebet, Kaizen Gaming, Melbet, Videoslots and XL …

A number of in depth conversations are due to take place on the Marketing & Affiliation track at the Betting on Sports Europe conference and exhibition next week, with a wide range of experienced industry leaders set to take the stage. The track is just one of six on the packed agenda due to take place at the Stamford Bridge …

Having entered the Latin American market seven years ago, Clever Advertising has identified numerous areas for growth. But according to Marcos Oliveira, Chief Commercial Officer, there is “still work to be done and areas to be explored” across the region. Ahead of this week’s SBC Summit Latinoamérica, Oliveira explains how Clever Advertising navigates the differences between Latin American and European …

This month’s SBC Summit Barcelona will be one of 2021’s key meeting points for operators and affiliates, with more than 130 affiliate businesses set to attend the global betting and igaming show. The event will take place as planned at Fira de Barcelona Montjuïc on 21 – 24 September, as Catalonia and Barcelona are fully open for business events. It …

The global health pandemic has caused shockwaves across the entire gambling industry, with widespread restrictions imposed on retail operations forcing companies to shift their focuses towards other avenues, albeit temporarily, to sustain themselves during this tumultuous year. But as live sport starts to resume and retail bookmakers start opening up their stores, the discussion has turned towards how the industry …