Tag Archives: Marcos Oliveira

Marcos Oliveira: How Clever Advertising is capitalising on Latin American growth opportunities

Having entered the Latin American market seven years ago, Clever Advertising has identified numerous areas for growth. But according to Marcos Oliveira, Chief Commercial Officer, there is “still work to be done and areas to be explored” across the region. Ahead of this week’s SBC Summit Latinoamérica, Oliveira explains how Clever Advertising navigates the differences between Latin American and European …

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Clever Advertising: The ‘lean’ buying method to maximise CIS opportunity

CIS

Our job is to actively listen to the market and act on it, said Marcos Oliveira, CCO at Clever Advertising – a ‘lean’ performance media agency with a balanced business model helping sportsbook and casino operators to identify the best affiliate sites to maximise their media investment, including for emerging markets across the CIS region. SBC: First of all, can …

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Betting and gaming affiliates set for SBC Summit Barcelona meet-up

SBC Summit Barcelona

This month’s SBC Summit Barcelona will be one of 2021’s key meeting points for operators and affiliates, with more than 130 affiliate businesses set to attend the global betting and igaming show. The event will take place as planned at Fira de Barcelona Montjuïc on 21 – 24 September, as Catalonia and Barcelona are fully open for business events. It …

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KaFe Rocks: COVID-19 allowed us to reflect for the future

The global health pandemic has caused shockwaves across the entire gambling industry, with widespread restrictions imposed on retail operations forcing companies to shift their focuses towards other avenues, albeit temporarily, to sustain themselves during this tumultuous year. But as live sport starts to resume and retail bookmakers start opening up their stores, the discussion has turned towards how the industry …

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Affiliate Marketing Masterclass confirmed for Betting on Sports America

Masterclass

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

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Better Collective’s Jesper Søgaard: Cultivating a sustainable affiliate model

Gaining a foothold is difficult in any industry, but this rings particularly true for igaming affiliates. It’s a sector that is subject to regular upheaval, with regulatory changes and compliance focuses often forcing firms to change their whole business model at the drop of a hat. We caught up with Better Collective CEO Jesper Søgaard to find out how to …

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Digital experts join Affiliate Insider Bootcamp lineup

bootcamp

More than 100 sports betting affiliate entrepreneurs will be attending the Affiliate Insider Bootcamp, running alongside next month’s Betting on Football conference. Held at Stamford Bridge in just four weeks’ time (21 March), the first edition bootcamp event, designed to help affiliates in the sports betting industry growth hack and gain expert knowledge around digital growth, has attracted sponsorship from …

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New sponsors secured for inaugural Affiliate Insider Bootcamp

Intertops - AIB

Intertops and Optibet (Lifland Affiliates) have signed up to sponsor the Affiliate Insider Bootcamp (AIB) at this year’s Betting on Football conference (20-23 March). Held on the first full day of #bofcon2018 (Wednesday 21 March), the AIB is the first unique affiliate bootcamp from Affiliate Insider, the new affiliate news, training and events focused business launched by Lee-Ann Johnstone. Intertops …

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Nomination deadline draws near for expanded SBC Awards

Nomination - SBC Awards

Nominations have been flying in for this year’s SBC Awards, sponsored by OPTIMA, which takes place on Tuesday 5 December at the stunning Artillery Garden in central London. The fourth edition of this event, designed to recognise excellence across the sports betting industry, will be centred around the presentation of 11 Operator/Affiliate awards and 17 Supplier awards. The process of …

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