Bayes Esports has strengthened its senior leadership team with the appointment of Marco Blume as its new Strategic Advisor. In his new role, Blume will advise Bayes Esports on strategic and product decisions, also offering his insights on commercialisation, go-to-market and company expansion plans. Amir Mirzaee, CCO & MD of Bayes Esports commented: “We are excited to start working with …
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The Esports Hub, developed by Pinnacle Solution, will enable operators to engage with esports fans on a new level by creating a standalone esports betting destination. Designed as an extension of Pinnacle Solution’s existing esports trading product, the Esports Hub encapsulates the company’s market-leading esports content in one place – something Pinnacle CEO Paris Smith hopes will promote esports betting …
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Pinnacle has strengthened its in-play betting offering after signing a partnership with DeckPrism Sports to utilise its proprietary models. Through the partnership, Pinnacle will benefit from DeckPrism Sports’ technology and modelling capability which the online operator believes will help ‘take its betting product to the next level’. Marco Blume, Trading Director at Pinnacle, said: “Everyone knows that in-play betting is …
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Euro 2020 is finally going ahead this summer. It’s been a while coming and I – like all sports fans and bettors – am excited to get involved in the action of a fully-fledged major soccer tournament once again, writes Marco Blume (pictured), Trading Director of Pinnacle and the operator’s B2B arm Pinnacle Solution. Russia 2018 is now becoming a …
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The global pandemic has shown the value of esports as a wagering discipline. Yet beyond Covid circumstances, can betting break with tradition and develop real esports propositions engaging with a new generation of customers? Scott Longley analyses the cultural and technological adjustments that betting incumbents will face in their next multi-billion £/$/€ field of play… Traditional sport has come rushing …
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Day-2 of ‘Betting on Sports Europe – Digital 2020’ conference, began with a critical assessment of bookmakers’ commercial strategies and business models against an expanding backdrop of costly regulatory and compliance demands. Moderating the ‘Does Mass Market Maths Still Work?’ panel, Anton Kaszubowski, Director at Greenlaw Limited, bluntly put forth that sportsbook teams appear to have been burdened with ‘proving …
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Esports has been one of betting’s rising markets following the global health pandemic. Whilst live sports were abruptly postponed, competitive gaming became a major player by simply shifting from an offline environment to online tournaments. However for some of esports’ biggest betting operators, the attitude towards this rise has been fairly relaxed, partly due to the expectation that competitive gaming …
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Pinnacle has strengthened its esports data output after adding Abios to its growing list of suppliers. As part of the agreement, Abios will supply the online bookmaker with enriched data in order to boost the firm’s esports offering. This includes developing its data portfolio to provide its customers with a greater selection of odds across a range of titles and …
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Vancouver-based Askott Entertainment has added trading and risk management services from Pinnacle to its esports-first iGaming platform, Chameleon Gaming. This is part of a strategic partnership to boost the turnkey platform, launched in May of last year, which has been designed to target millennials and GenZ customers. It already offers a wide coverage of esports betting markets, streamer betting and …
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Low-margin bookmaker Pinnacle continues to expand its profile and brand coverage within esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg) Founded in 2017, NORTH is the ‘fast growth’ esports organisation formed by Danish Superliga FC Copenhagen and Nordic entertainment group Nordisk. Since its foundation, NORTH has risen to become one of the leading European esports team ‘consistently …
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