Tag Archives: Marco Blume

Pinnacle Solution: Establishing a standalone esports betting destination

SBC News Pinnacle Solution: Establishing a standalone esports betting destination

The Esports Hub, developed by Pinnacle Solution, will enable operators to engage with esports fans on a new level by creating a standalone esports betting destination. Designed as an extension of Pinnacle Solution’s existing esports trading product, the Esports Hub encapsulates the company’s market-leading esports content in one place – something Pinnacle CEO Paris Smith hopes will promote esports betting …

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Pinnacle boosts in-play offering with DeckPrism Sports deal

Pinnacle boosts in-play offering with DeckPrism Sports deal

Pinnacle has strengthened its in-play betting offering after signing a partnership with DeckPrism Sports to utilise its proprietary models. Through the partnership, Pinnacle will benefit from DeckPrism Sports’ technology and modelling capability which the online operator believes will help ‘take its betting product to the next level’. Marco Blume, Trading Director at Pinnacle, said: “Everyone knows that in-play betting is …

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Scott Longley: Betting faces generational challenge in esports

SBC News Scott Longley: Betting faces generational challenge in esports

The global pandemic has shown the value of esports as a wagering discipline. Yet beyond Covid circumstances, can betting break with tradition and develop real esports propositions engaging with a new generation of customers?  Scott Longley analyses the cultural and technological adjustments that betting incumbents will face in their next multi-billion £/$/€ field of play… Traditional sport has come rushing …

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BOSE Digital: Customer care is part of the maths 

SBC News BOSE Digital: Customer care is part of the maths 

Day-2 of ‘Betting on Sports Europe – Digital 2020’ conference, began with a critical assessment of bookmakers’ commercial strategies and business models against an expanding backdrop of costly regulatory and compliance demands. Moderating the ‘Does Mass Market Maths Still Work?’ panel, Anton Kaszubowski, Director at Greenlaw Limited, bluntly put forth that sportsbook teams appear to have been burdened with ‘proving …

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ESI Digital – No Drama Please… Esports growth should be treated as business as usual 

SBC News ESI Digital - No Drama Please… Esports growth should be treated as business as usual 

Esports has been one of betting’s rising markets following the global health pandemic. Whilst live sports were abruptly  postponed, competitive gaming became a major player by simply shifting from an offline environment to online tournaments. However for some of esports’ biggest betting operators, the attitude towards this rise has been fairly relaxed, partly due to the expectation that competitive gaming …

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Askott Entertainment and Pinnacle agree strategic partnership

Aquarius - Handshake - Hand holding on black background

Vancouver-based Askott Entertainment has added trading and risk management services from Pinnacle to its esports-first iGaming platform, Chameleon Gaming. This is part of a strategic partnership to boost the turnkey platform, launched in May of last year, which has been designed to target millennials and GenZ customers. It already offers a wide coverage of esports betting markets, streamer betting and …

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Pinnacle backs hot esports prospect NORTH

SBC News Pinnacle backs hot esports prospect NORTH

Low-margin bookmaker Pinnacle continues to expand its profile and brand coverage within esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg) Founded in 2017, NORTH is the ‘fast growth’ esports organisation formed by Danish Superliga FC Copenhagen and Nordic entertainment group Nordisk. Since its foundation, NORTH has risen to become one of the leading European esports team ‘consistently …

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