Pinnacle enhances esports data output with Abios

Pinnacle has strengthened its esports data output after adding Abios to its growing list of suppliers.

As part of the agreement, Abios will supply the online bookmaker with enriched data in order to boost the firm’s esports offering. This includes developing its data portfolio to provide its customers with a greater selection of odds across a range of titles and markets. 

Marco Blume, Pinnacle Trading Director, stated: “A lot has changed at Pinnacle since we started trading esports over a decade ago. The industry is doing its best to catch up with odds for the biggest titles and major events now available at most bookmakers. However, there’s an important difference between simply offering odds and providing customers with a true esports betting experience.

“Whether it’s the quality of our odds, the number of titles and markets we offer, or the engaging content we produce, we know we’re second to none. It’s no secret that we need data to continue to improve and we’re pleased to be able to take things to another level through our partnership with Abios.”

This is not the esports data provider’s first partnership with the betting sector after previously securing partnerships with Unibet and Win.gg last year, enhancing both platforms’ data output.

Oskar Fröberg, Abios Founder and CEO, concluded: “With the continued growth of esports betting, an increase in demand for reliable and well-structured data has followed, especially among top tier clients around the world. It’s therefore a natural fit for Abios to partner with Pinnacle, one of the front runners and power-houses in esports betting. 

“Given the long esports history and reliability of the Abios and Pinnacle product offerings, both having been first movers in our respective fields, this is just the first step in what will be a long and thriving partnership.”

Check Also

Lord Foster takes charge of ‘Peers for Gambling Reform’ group

A group of peers within the House of Lords will undertake a review of gambling …

Crouchy soothes fans’ nerves in new Paddy Power ad

Following its ‘socially distanced title-party’ and March’s attempt at becoming a Cheltenham Festival jockey, Paddy …

Betway puts new spin on Kevin Pietersen partnership

Online operator Betway has extended its partnership with Kevin Pietersen, which will see the Ashes …