Sports betting provider LiveScore Bet has targeted the Irish market with the launch of its latest TV ad. Part of the firm’s Total Betting campaign, the commercial delves into LiveScore Bet’s beliefs of how sports betting should be handled. Irish audiences will be able to watch the television commercial (TVC) as it airs during Sky Sports and RTE sports broadcasts …
Read More »
LiveScore Bet has announced that it has launched its sportsbook on the Kambi platform for audiences in the UK and Ireland. The partnership follows similar collaborative launches in Nigeria and the Netherlands, and comes just in time for this summer’s Euros and Copa América, promising to provide “unbeatable betting experiences” for players. Erik Lögdberg, Managing Director of Kambi, stated: “This …
Read More »
LiveScore Group has acquired Cape Town software development partner Wonderlabz to bolster scale efficiencies of its betting and media units following a period of unprecedented growth. This morning, LiveScore announced that it had taken full control of Wonderlabz, increasing its previous 25% investment in the software studio to complete 100% ownership. Of strategic importance, the acquisition enables LiveScore to enhance …
Read More »
Kambi will provide its sports betting solutions to LiveScore Group’s flagship sportsbook brands, with the planned rollout set to commence in the first quarter of next year. The Swedish B2B supplier expects the partnership to ‘contribute material revenue’ to its business during the second half of 2024 as its products are distributed across LiveScore Group’s global business. Terms of the …
Read More »
LiveScore has announced a partnership with Fara Williams to access a ‘detailed analysis’ of the upcoming Women’s World Cup. Williams – who is the most-capped Lioness of all time – will be diving into some of the lesser-known stories that are set to unfold in Australia & New Zealand, which is kicking off in less than two weeks. Data from …
Read More »
Spotlight Sports Group (SSG) has signed an agreement with existing partner LiveScore Group, covering distribution of its Superfeed Pre-Play football solution. Under the latest renewal, the partnership will be enhanced with the addition of Spotlight’s football offering, covering betting-led verdicts and insights from prominent football leagues. The duo first began cooperating in July, launching SSG’s Superfeed Racing across the LiveScore …
Read More »
The Netherlands Online Gambling Association (NOGA) has further expanded its membership body in tandem with Dutch market growth, as LiveScore Bet joins the group. By joining the association, LiveScore Bet aims to support NOGA’s objective of uniting the Dutch industry, as well as its providers and suppliers, under ‘one banner’ to help promote common interests. Operated by Anzo Group’s LiveScore …
Read More »
SBC News Voice of the Sports Betting Industry