Tag Archives: leovegas

Sweden split on calls for the ‘moderation of gambling advertising’

SBC News Sweden split on calls for the ‘moderation of gambling advertising’

Sweden’s Ministry of Finance has published a memorandum proposing that gambling advertising should be forced to carry a ‘moderation warning’, mirroring alcohol advertising. The amendment would take effect on 1 July 2022 if successfully implemented, and aims to ‘strengthen consumer protection’ by placing ‘higher demands’ on the production of responsible gambling advertising. Advising the government to amend “the requirement for …

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Swedish operators announce ‘Fakta om spel’ site to encourage ‘fact-based debate’

SBC News Swedish operators announce 'Fakta om spel' site to encourage ‘fact-based debate’

Four of Sweden’s largest betting and gaming operators have announced the launch of a new informative site, Fakta om spel (Facts About Gambling), to provide an easily accessible way for consumers and industry figures to gather facts and statistics about the licensed market. The four firms – Betsson, Kindred Group, LeoVegas and William Hill – will develop the website in …

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Malta announces Nomad Residency Permit for remote workers

SBC News Malta announces Nomad Residency Permit for remote workers

Alex Muscat, Parliamentary Secretary for Citizenship for Malta, has announced a new ‘Nomad Residency Permit’ aimed at attracting ‘non-EU’ remote workers and helping maintain Malta’s workforce talent resources.  Revealed in collaboration with CEO of Residency Malta Agency, Charles Mizzi, and CEO of Identity Malta Agency, Anton Sevasta, the new permit will enable remote employees to work and consume in Malta …

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NOGA expands domestic reach with LeoVegas integration

SBC News NOGA expands domestic reach with LeoVegas integration

The Netherlands Online Gaming Association (NOGA) has made another step towards achieving its goal of representing the majority of online gaming operators in the upcoming Dutch market, having integrated casino platform LeoVegas.  Stockholm-registered LeoVegas joins NOGA ahead of the opening of the licensing window for prospective operators vying to enter the Dutch gambling sector on 1 October. NOGA underscored the …

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LeoVegas poised to launch in New Jersey following Caesars deal

SBC News LeoVegas poised to launch in New Jersey following Caesars deal

LeoVegas has set its sights on the New Jersey betting market, having developed plans to launch its online casino brand in the state, following an agreement with leading US gambling conglomerate Caesars Entertainment. Marking its first expansion into the burgeoning US gambling industry, LeoVegas expects to be able to accept its first American customers during the first half of 2022, …

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Regulated market success offsets German headwinds for LeoVegas

SBC News Regulated market success offsets German headwinds for LeoVegas

LeoVegas has delivered a strong start to 2021 despite acknowledging headwinds in the German sector related to updated regulatory requirements in the country, as well as encountering difficulties in the Nordics. As part of its Q1 2021 report, it disclosed that casino accounted for 74% and live casino 17% of the group’s Gross Gaming Revenue (GGR), while sportsbook is now …

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LeoVegas enhances Nordic market status with Google Play debut

SBC News LeoVegas enhances Nordic market status with Google Play debut

LeoVegas has become the first online casino operator to pass the approval process and launch on Google Play in the Swedish, Danish and Spanish markets. The agreement represents a significant step in the firm’s international expansion, as players utilising Android devices make up roughly 45% of the mobile operating system market share in Sweden, 38% in Denmark and 90% in …

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Fresh Eight deal strengthens Sportradar’s marketing services

Fresh Eight

Sportradar has completed the acquisition of personalised messaging platform Fresh Eight, whose current operator clients include FanDuel, Entain, William Hill and LeoVegas. The acquisition is a further boost to Sportradar’s suite of marketing services, which already includes ad:s – a platform providing highly targeted programmatic advertising for betting and gaming businesses. Sportradar said that the Fresh Eight deal strengthens its …

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LeoVegas launches ‘LeoUniverse’ marketing initiative

SBC News LeoVegas launches ‘LeoUniverse’ marketing initiative

Online betting operator  LeoVegas has launched its ‘LeoUniverse’ marketing campaign, introducing the fictitious Chief Entertainment Officer, ‘Leo,’ who will ‘work’ at the company’s headquarters. The new commercial concept will create a unified communication strategy consistent across all markets, and will be launched with localised adaptations during the first quarter of 2021. Sarah Krusell, Marketing Production Director at LeoVegas, explained ”Offering …

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