LeoVegas nets Swedish B2B licences to continue its games expansion 

LeoVegas Group has successfully secured three five-year B2B licenses from Spelinspektionen, Sweden’s Gambling Inspectorate. 

The licences will enable LeoVegas to expand its game studio, Blue Guru Games, along with two other technology platforms to expand its supply of gaming software within Sweden, beginning 1 July, 2023

The introduction of B2B licenses comes as a strategic move aimed at strengthening the regulated gaming industry in Sweden by restricting the presence of unlicensed gaming activities. 

As such, B2B licenses are required for the production and provision of gaming software, the Swedish Gambling Authority seeks to fortify the robustness of its legal gaming landscape.

In 2019, Sweden initiated a significant reform in its gaming industry, rolling out gaming licenses to regulate and supervise gaming companies operating in the country. This reform brought a wave of stricter regulations regarding marketing practices and consumer protection, while also securing a substantial inflow of gambling tax revenues.

In line with its strategic expansion plans, LeoVegas Group recently announced its intent to acquire Push Gaming, another licensed game developer holding two B2B licenses granted by the Swedish Gambling Authority. This acquisition is anticipated to reach completion by the third quarter of 2023.

With its newly granted licenses and forthcoming acquisition of Push Gaming, LeoVegas Group positions itself to make significant strides in the Swedish igaming industry, while also endorsing the value of regulatory measures and licensing in the field.

Updating stakeholders, Gustaf Hagman, CEO of LeoVegas Group, said: “We welcome the introduction of B2B licenses, a decisive step towards mitigating the impact of key gaming software being simultaneously provided to licensed operators and unlicensed operators targeting Swedish players. With the new regulations in force, it is now critical that authorities focus on those suppliers deliberately undermining the Swedish licensing system by facilitating unlicensed gaming.”