Tag Archives: Leigh Herdman

Leigh Herdman, Algosport: Differentiating the betbuilder product for the World Cup

World Cup

A packed sporting schedule awaits operators in the second half of 2022, as the domestic football season is intercut with the FIFA World Cup in Qatar. As more betting firms add betbuilders into their product arsenal, Leigh Herdman, CEO of Betting on Sports Europe sponsor Algosport, highlighted the increasing importance of differentiating this offering.  SBC – What makes Betting on …

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Algosport makes strong 2021 start through INTRALOT Bet Builder deal

SBC News Algosport makes strong 2021 start through INTRALOT Bet Builder deal

Algosport has made a strong opening to its 2021 commercial activities by becoming the lead Bet Builder software provider to gambling technology and systems supplier INTRALOT SPA. The partnership terms agreed will see all current and future INTRALOT sportsbook customers benefit from Algosport’s Bet Builder product, initially made available for pre-match football markets. Intralot partners will have the ability to …

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Algosport: The Betbuilder integration giving complete control to EveryMatrix

Betbuilder

Algosport CEO Leigh Herdman on providing a Betbuilder solution for EveryMatrix, including the main sports involved, adding FIFA to capitalise on the esports momentum in lockdown and the importance of integrating with the client’s bet placement infrastructure. SBC: Can you tell us how this deal came about? Why do you think Algosport was best placed to optimise the same game …

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EveryMatrix calls for Bet Builder makeover with Algosport

Algosport

EveryMatrix has partnered with betting innovation studio Algosport to bolster its sportsbook bet builder and multi-bet capacities for its current and future clients. The partnership sees EveryMatrix overhaul its sportsbook same-match multi-bet provisions by integrating Algosport’s ‘Bet-Builder suite’, instantly amplifying its match range and pricings for popular ‘build your own bet’ types. Backing Algosport, EveryMatrix states that it has upgraded to …

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Algosport announces BetBuilder extension ahead of #bosweek

SBC News Algosport announces BetBuilder extension ahead of #bosweek

Industry algorithm specialist Algosport has extended its BetBuilder product to accommodate in-play, cash-out and edit-your-bet functionality. As well as football, it will also be available on the new tennis, snooker and handball products. BetBuilder seeks to automate the ‘Request-a-Bet’ functionality that is manually operated by bookmakers via Twitter. Proving to be a hit over the World Cup, Algosport is now extending this …

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Leigh Herdman – Algosport – Riding the wave of innovation in sports betting

Algosport

Algosport only launched in 2017 but has already entered the UK and Europe, with ambitious and advanced plans for global expansion in the new year. Leigh Herdman, founder and CEO, spoke to SBC News about the rise of his company, which offers bookmakers new bet types based around same game multiples and remains focused on next generation betting products. SBC: …

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Betting on Football delivers blueprint for player props perfection

Betting on Football

Perform Group and Sky Bet will join forces at this week’s Betting on Football (20-23 March) to expose what’s changed to drive the boom in betting on player and team stats. Featuring SVP of Perform Betting Shane Gannon, Sky Bet Head of Trading Andy Wright and Opta Chief Analyst Duncan Alexander, ‘Opta and Sky Bet’s blueprint for player props perfection’ …

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Algosport’s Leigh Herdman: Bridging the gap between in-house development and third-party dependence

Algosport

Algosport believes that its range of “next generation” betting products allow operators to maintain a large degree of control while reducing a reliance on 3rd party suppliers. The company’s CEO Leigh Herdman spoke to SBC News about a “polarisation” between sportsbooks with and without the R&D capabilities to develop new products, the evolution of trading in the sports betting industry, …

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Harry Kane and Raheem Sterling rescue fantasy managers

Copyright: ververidis / 123RF Stock Photo

Following an explosive weekend last time around, with plenty of players almost cracking the three figure barrier, SBC’s League of Legends saw more modest results this weekend. As we approach the festive period where the games come thick and fast, Manchester City strengthened their position atop the Premier League, while Arsenal and Manchester United also earned wins, with the other …

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