Industry algorithm specialist Algosport has extended its BetBuilder product to accommodate in-play, cash-out and edit-your-bet functionality. As well as football, it will also be available on the new tennis, snooker and handball products.
BetBuilder seeks to automate the ‘Request-a-Bet’ functionality that is manually operated by bookmakers via Twitter. Proving to be a hit over the World Cup, Algosport is now extending this concept across the sportsbook.
The firm believes these products are the natural evolution in customer-centric sportsbooks, following on from the introduction of derivative pricing, in-play and cash-out that is now offered and expected by the betting public across all sports.
Leigh Herdman, CEO of Algosport, said: “At Algosport we believe that same game multiples should be treated the same as any other multiple, a treble on one event in no different to a treble across three events.
“The customer should be able to place their same game multiple via the standard betslip using the interface and market set they are used to.”
Algosport will be exhibiting these new products at stand L30 next week at Betting On Sports, where bookmakers and suppliers will be able test the new products first-hand.
Having only launched in 2017, Algosport has already entered the UK and Europe, with ambitious and advanced plans for global expansion in the new year.
Read a full interview with Herdman from earlier this month.
Access the full Betting on Sports 2018 agenda here.