EveryMatrix has partnered with betting innovation studio Algosport to bolster its sportsbook bet builder and multi-bet capacities for its current and future clients.
The partnership sees EveryMatrix overhaul its sportsbook same-match multi-bet provisions by integrating Algosport’s ‘Bet-Builder suite’, instantly amplifying its match range and pricings for popular ‘build your own bet’ types.
Backing Algosport, EveryMatrix states that it has upgraded to the most sophisticated bet builder system allowing its customers to offer multi-bet services across pre-match and in-play markets, whilst being supported with cash-out functionalities.
Delivering on a key sportsbook upgrade, Ebbe Groes, Group CEO of EveryMatrix, commented: “Algosport is a great partner for EveryMatrix as they share our values of providing innovative products to clients across the globe. We look forward to working together to offer our growing list of sports betting clients unique and engaging services.”
Technical benefits will see Algosport’s proprietary systems housed within EveryMatrix’s platform infrastructure, increasing robustness by reducing API and feed-based latencies.
Securing a deep integration with EveryMatrix’s sportsbook platform, Algosport will be able to deliver customised multi-bet solutions for EveryMartix partners, moving bet builder provisions beyond traditional sports markets.
Algosport confirms that it has developed an innovative solution that EveryMatrix could use for esports versions including FIFA – a first for the industry.
Leigh Herdman, CEO at Algosport, said: “Currently we have released our popular soccer and basketball versions, but we are excited to work with the EveryMatrix team to add more sports and features over the coming months.
“EveryMatrix saw a huge upsurge in the popularity of betting on sports-related esports and we were really proud to be able to update our proprietary algorithms to enable them to offer same game multiples betting options on FIFA, all within a few weeks.”