Tag Archives: Lee Drabwell

Lockdown lift 2.0: Where do alternative sports fit into retail’s ‘digitised’ betting future?

lockdown

Playtech Sports terminals took a quarter of a million bets on darts and table tennis totalling close to €6 million in the first month after the UK’s betting shops reopened from the first national lockdown in June. These numbers, said Lee Drabwell from Playtech Sports (pictured), show that the demand for these ‘alternative sports’ – which enjoyed such an unexpected …

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Betfred extends Playtech SSBT partnership

SBC News Betfred extends Playtech SSBT partnership

Omni-channel sports betting solutions provider Playtech BGT Sports (PBS) has agreed to continue supplying its self-service betting terminals (SSBTs) to Betfred after the duo extended their long-term partnership. The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK. Mark Stebbings, Group Chief Operating Officer at Betfred Group …

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Playtech BGT Sports strengthens Jenningsbet partnership

SBC News Playtech BGT Sports strengthens Jenningsbet partnership

Omni-channel sports betting solutions provider Playtech BGT Sports (PBS) has strengthened its long-term partnership with Jenningsbet by agreeing to continue supplying its self-service betting terminals (SSBTs). The multi-year extension will see PBS roll out its SSBTs across the operator’s retail estate throughout the United Kingdom.  Lee Drabwell, Senior Commercial Director at Playtech BGT Sports, commented: “We’re delighted to have extended …

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The future for retail: Could ‘staff-less’ shops become a reality?

retail

It is widely accepted that we are entering a new era for retail betting, ushered in by the fast-tracked fixed odds betting terminal (FOBT) legislation and an increased expectation of technology amongst customers – for so many of whom digital is now king. Yet will this new era include the advent of ‘staff-less’ betting shops? Are bookmakers likely to respond …

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SSBTs to propel Playtech’s retail football turnover

SBC News SSBTs to propel Playtech's retail football turnover

Self-service betting terminals (SSBTs) provided by Playtech BGT Sports (PBS) are expected to help PBS ‘break records’ in terms of retail football turnover due to a growth in the terminals’ popularity.  The growth, according to PBS, has largely been attributed to ‘an increasing range of markets, convenience and ease-of-use’ but has been supported by the opening weekend of the English …

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BetTracker boost helps PBS to record Wimbledon revenues

PBS

Playtech BGT Sports (PBS) recorded a 300 per cent year-on-year (YOY) growth on mobile during this year’s Wimbledon. Over the two weeks of tennis action at the All England Club (24 June-14 July), PBS saw more than £9 million staked across all of its channels.  Yet mobile was the most eye-catching component of this ‘record turnover’ for the omni-channel sports …

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Lee Drabwell, PBS: Drawing in a customer base frustrated by the online experience

customer

Following a record-breaking Grand National weekend for self-service betting terminals (SSBTs) from Playtech BGT Sports (PBS), which saw bets placed more than double over last year, the company’s Senior Commercial Director Lee Drabwell explains the reasoning behind their surging customer popularity… SBC: SSBTs are proving to be increasingly popular with horseracing customers, why do you think this is the case? …

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Playtech BGT Sports tops Grand National turnover record

customer

Self-service betting terminals (SSBTs) provided by Playtech BGT Sports (PBS) took more than double the number of bets from last year’s Grand National. This weekend, the omni-channel sports betting solutions provider enjoyed record turnover from the biggest National Hunt horse race, first held at Aintree in 1839. PBS confirmed that turnover increased by 135% when compared to 2018, highlighting the …

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Commercial restructure sees Playtech BGT promote John Pettit to CCO

SBC News Commercial restructure sees Playtech BGT promote John Pettit to CCO

Playtech BGT Sports, the sportsbook software and technology development division of FTSE100 Playtech Plc, has moved to restructure its commercial leadership, confirming the promotion of John Pettit to the position of Chief Commercial Officer (CCO). Pettit has formerly served as Managing Director of Playtech BGT for UK, Ireland and Australia since 2015, securing the division a number of new client wins …

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Playtech BGT appoints Lee Drabwell as UK & Ireland Operations lead

SBC News Playtech BGT appoints Lee Drabwell as UK & Ireland Operations lead

Playtech sports betting technology subsidiary, Playtech BGT Sports (PBS) has bolstered its executive leadership team confirming the appointment of former Ladbrokes Managing Director Lee Drabwell as new Chief Operating Officer (COO) for PBS’ UK and Ireland division. A seasoned industry veteran, Drabwell spent 29-years with Ladbrokes serving a number of senior executive roles within the firm’s retail arm. Drabwell left …

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