Playtech BGT Sports (PBS) recorded a 300 per cent year-on-year (YOY) growth on mobile during this year’s Wimbledon.
Over the two weeks of tennis action at the All England Club (24 June-14 July), PBS saw more than £9 million staked across all of its channels.
Yet mobile was the most eye-catching component of this ‘record turnover’ for the omni-channel sports betting solutions provider, with the 300 per cent growth driven largely by its BetTracker app.
Available on both Apple and Android, the BetTracker app has been designed to bring the convenience of online to the retail betting experience.
Customers can scan a ticket created in-shop to the bespoke app and monitor its progress – or even cash out – before returning to a shop to collect winnings in cash.
Lee Drabwell, PBS Senior Commercial Director, said: “While our continued growth in bets taken on our SSBTs come as no surprise, the exponential growth in popularity of our mobile‐based betting was ace and knocked our forecasts out of the court.
“BetTracker and similar products continue to improve both user experience and operator revenues. By continuing to bring technology that is now routine online into retail estates for the first time, we are seeing greater customer adoption and the benefit of significant increased revenues for our operators.”
PBS has continued to introduce a wide range of new products and innovative features in recent months that boost both customer engagement and revenues for retail operators, particularly around in‐shop in‐play functionality.
This includes the Betrecommender content engine, which harnesses artificial intelligence to suggest relevant selections by analysing millions of popular calculations and comparisons.