Tag Archives: Lahcene Merzoug

PressEnter launches revitalised affiliate programme 

PressEnter Group has announced the rebrand and relaunch of its affiliate marketing programme under the new domain of – ‘PressEnter Partners’.  The move follows the wider reorganisation of PressEnter Group, which announced its rebrand from its legacy identity of BetPoint Group last month. The Malta-based operator is led by former ComeOn Gaming CEO Lahcene Merzoug, who took leadership of the …

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Betpoint rebrands to PressEnter as new leadership aims for tier-1 status 

Betpoint Group has rebranded its business identity to ‘PressEnter Group’, in a move to better reflect its enlarged organisation and the ambitions of its challenger brands across all igaming verticals.  The Malta-based operator detailed that a rebrand was necessary to reflect the company’s ‘new journey and strategic objectives’, having broadened its brand portfolio from one-to-six online casinos. The PressEnter portfolio …

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ComeOn names Juergen Reutter as new CEO

ComeOn names Juergen Reutter as new CEO

Cherry AB subsidiary ComeOn Group has confirmed the appointment of Juergen Reutter as its new Chief Executive, effective immediately. Reutter has replaced Lahcene Merzoug as CEO of ComeOn after the executive confirmed he would be stepping down in Q3 of this year to pursue ventures outside of the igaming sector. A 20-year industry executive, Reutter is the former founder and CEO …

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Swedish CEOs challenge ‘unrealistic demands’ against threat of igaming becoming obsolete

A consortium of Swedish online gambling companies have ‘unanimously contested’ the Ministry of Finance’s proposals to place further restrictions on online gambling licensees. In a joint statement issued by Swedish igaming trade body BOS, nine CEOs have called for the government to reconsider the ‘unrealistic proposals’, which are said to ‘play into the hands of the unlicensed market’. The statement …

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Swedish leaders warn Minister Shekarabi of channelisation consequences  

CEOs of Sweden’s leading igaming operators have warned health minister Ardalan Shekarabi not to ‘torpedo his own gambling regulations’, emphasising that further restrictions on the sector will result in an increase of punters betting via unlicensed operators. As health minister overseeing Sweden’s response to the coronavirus pandemic, Shekarabi has ordered Swedish parliament to adopt a series of temporary online gambling …

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ComeOn rebrands to reflect company set-up

iGaming operator ComeOn has confirmed that it will be changing its name to ComeOn Group so that it can better reflect the company set-up and overall strategy. As it stands, ComeOn Group consists of 20 brands across multiple markets, holding gaming licenses in Malta, Sweden, Denmark, Poland and Germany. “As for many other operators in our industry, adding Group to …

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ComeOn withdraws all brands from UK market

Issuing a short market statement, the leadership of European online gambling firm ComeOn has confirmed that it has withdrawn all active brands from the UK online gambling marketplace. Updating stakeholders, ComeOn Chief Executive Lahcene Merzoug confirms that the flagship ComeOn.com domain, along with subsidiaries mobilebet.com and getlucky.com will withdraw from the UK, choosing to ‘focus on more favourable markets. 2019 …

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Industry leaders headline Betting on Sports 2019 conference

Betting on Sports

Jason Robins (DraftKings), Paris Smith (Pinnacle), Jose Duarte (BetCris), Dominik Beier (Interwetten), Lahcene Merzoug (ComeOn!), Jesper Svensson (Betsson), Carmelo Mazza (Betaland), Sergey Portnov (Parimatch) and Stan Reoutt (Fonbet) represent just a small selection of the industry CEOs taking to the stage at this year’s Betting on Sports conference. Organiser SBC Events has released the full agenda for the fourth edition of …

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SBTech confirms ComeOn partnership renewal

Sports betting technology and platform provider SBTech has confirmed that it will be renewing its long-standing partnership with ComeOn which has helped expand ComeOn’s brand exposure across newly regulated markets. The extension to the partnership marks the fifth time this contract between the duo has been renewed, and is hoped to help deliver “differentiated user experiences to players, both in …

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Witamy! Cherry launches PZBuk as first Polish property

Stockholm-listed European online gambling group Cherry AB has announced the launch of its first polish market property, launching sportsbook PZBuk – PZBuk.pl. In its July 2018 interim update, Cherry governance announced that it would enter the regulated Polish online gambling market having been granted an operator license by Poland’s Ministry of Finance. Adhering to Polish gambling laws, Cherry AB has …

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