SBC News Voice of the Sports Betting Industry
PressEnter Group continues to strengthen its executive management team by appointing Phillip Bell as Chief Commercial Officer (CCO).
Bell will lead the commercial development of PressEnter’s portfolio of challenger brands, which includes UltraCasino, NitroCasino, 21.com, XLBet and JustSpin.
An expert in customer acquisition and devising ROI strategies, Bell joins PressEnter from igaming publisher QIH Group, where he served as Head of Partnerships.
The executive has also served as the Chief Operations Officer (CCO) of Argyll Entertainment, the former UK multi-brand operator acquired by Nasdaq-listed Esports Entertainment Group (EEG) in 2020.
Bell commented on joining PressEnter: “Taking on the role of Chief Commercial Officer at PressEnter Group is both an honour and an adventure. I am genuinely delighted to be part of this forward-thinking business during such an important chapter in the company’s future.
“I look forward to helping drive innovation, faster growth, and ensure that PressEnter Group continues to be a trailblazer in the industry. I have seen first-hand what a brilliant business it is. It’s also been great to work alongside such a creative, talented, and innovative team, and to bring my experience to the table and to help the group continue to expand at scale and pace.”
Under the leadership of CEO Lahcene Merzoug, Malta-based PressEnter continues to lay the foundation of its new strategy to establish high-growth challenger brands across multiple European markets.
Welcoming the appointment of Bell, Merzoug added: “Philip has an incredible track record of success across the organisations he has worked for, and we can now leverage this as well as his experience, skills, and natural talent as we continue to drive growth at PressEnter Group.”
