Tag Archives: la liga

Betway eyes Sevilla FC sponsorship amid changing Spanish advertising climate 

Betway is gearing up for its biggest Spanish marketing commitment, after reportedly entering discussions to become the official shirt sponsor of Sevilla FC in time for the start of the 2020/2021 La Liga football season.  Spanish football news source Palco23 has reported that Betway is leading the way to replace Marathonbet as lead sponsor of Sevilla, recognised as Andalucía’s biggest …

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2 former La Liga players sentenced for match-fixing

In the first successful prosecution for match-fixing in Spain, two former La Liga players have been handed a one-year prison sentence. The two former Real Betis players, Antonio Amaya and Xavier Torres were convicted of fixing two games during the 2013-14 season, while five former Osasuna directors were also convicted. “La Liga is happy, not for the convictions of people, …

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Familiarity is key to Sportradar’s Simulated Reality schedule

Simulated Reality - Jordan Henderson of Liverpool celebrates with Virgil Van Dijk after scoring the second goal of the game during the Premier League match at Anfield, Liverpool. Picture date: 1st February 2020. Picture credit should read: James Wilson/Sportimage via PA Images

Sticking to the sports calendar and playing a part in the regular football fan’s ‘ritual’ is key to the setup for Sportradar’s Simulated Reality, said the firm’s MD for US Betting Werner Becher. Sportradar launched the AI-driven product at the end of March, making it immediately available to customers as part of its existing portfolio of betting events. The product …

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BetWarrior pays out COVID-19 postponed events

BetWarrior has paid out all bets made on events postponed or cancelled by the COVID-19 crisis, allowing punters to regain their winnings even if the competition was to resume later in the year. The deal will only be available for customers who placed a wager before March 12 and ranges from every sporting vertical including the NBA, La Liga, the …

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Osasuna involved in La Liga match fixing case

Osasuna’s former club secretary, Angel Vizcay, has claimed that the club had made a series of payments to Getafe and Real Betis to influence the outcome of matches during the 2012-2013 and 2013-14 seasons.  Vizcay claimed in a provincial court in Pamplona on Tuesday that Getafe had been paid €400,000 in cash to lose to Osasuna in 2013, while also …

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SBC’s Year In Review: December’s big betting news

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This final edition looks at December and more specifically at an interview with BetConnect’s CEO Daniel Schreiber, the tackling of sports betting corruption, the key to customer loyalty and how sponsorships can lead to the …

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Mikel López de Torre: Promoting core values through sponsorship agreements

Sponsoring a major sports league such as La Liga can allow betting operators to promote core values such as betting integrity and responsible gambling initiatives. Speaking to Mikel López de Torre, chairman of Jdigital, at September’s Betting on Sports, he explained some of the advantages associated with the Jdigital sponsorship of La Liga, and how events such as the upcoming …

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Marathonbet secures official partnership with Real Madrid

Online bookmaker Marathonbet has been named as the first official Russian partner of Real Madrid after the operator penned a new partnership with the La Liga team.  As part of the agreement, the operator will receive a boost in its exposure across Spain via virtual LED boards in Russian broadcasts of Real Madrid games, which is expected to utilise digital …

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Osasuna fans demand that football club drops KirolBet as partner

La Liga football club CA Osasuna is being pressured to end its relationship with shirt sponsor KirolBet. At the Pamplona club’s ‘public assembly’, Osasuna’s membership passed the decree that the club should terminate all agreements with ‘compromising partners’. The assembly saw numerous members speak out against KirolBet as shirt sponsor, stating that Navarra’s biggest football team should not be sponsored …

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La Liga matchdays return to UK TV on Premier Sports

UK pay-TV channel Premier Sports (Sky channel 412/Virgin Media 551) has announced its biggest broadcast agreement to date, taking over full coverage of La Liga until the end of the 2021/2022 football season. Serving as La Liga’s lead broadcast partner for the UK & Ireland, Premier Sports details that it will broadcast matchdays and highlights across multiple platforms, developing its …

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