Tag Archives: la liga

Asian betting brand K8 has agreed to sponsor Atlético de Madrid in a two-season deal. The company becomes the La Liga club’s official Asian betting partner, with its branding set to ‘prominently feature’ on an LED and Cam Carpet digital overlay system implemented at the Riyadh Air Metropolitano. A K8 spokesperson commented: “With 11 La Liga titles, Atletico de Madrid …

Sportsbet.io has revealed a partnership with La Liga in a bid to improve fan engagement. The operator will collaborate with the Spanish top-flight on new innovative experiences, exclusive offers, prizes and content designed to draw in football fans.  Alex Haig, Director of Sportsbet.io, commented: “The launch of this partnership with La Liga underlines our commitment at Sportsbet.io to deliver the …

Bookie.lv has become the official sports betting partner of Las Palmas for North America. For the 2024-25 season, the betting brand’s logo is set to feature prominently during matches, along with digitally integrated advertising through broadcasts in the region, as well as exclusive content. A spokesperson from Bookie.lv said: “UD Las Palmas is the perfect partner. One of UD Las …

La Liga has announced that Luckia will serve as the principal gaming and entertainment partner of Spain’s top professional football league. Luckia has secured a three-year international agreement, where it will actively promote itself as an international sponsor of La Liga in Spain and the South American market of Mexico. As part of the Galician gambling conglomerate Grupo EGASA, Luckia …

DGOJ, the Directorate of Gambling of Spain, has adopted all resolutions of the SIGMA programme, Spain’s new ‘centralised directive’ to combat match-fixing and uphold the integrity of sports. Drafted in 2022, the SIGMA programme was launched in Q1 of this year to establish a ‘cooperative network’ to tackle criminal activity and the exposure of Spanish sports to match-fixing. The headline …

1XBET has renewed a deal with FC Barcelona as the online gambling company continues to be a global partner and official betting partner of the club until June 2029. This extended deal will provide exposure for the brand on the La Liga club’s various international digital advertising assets, as well as access to the men’s, women’s and indoor sports team …

DGOJ, the Gambling Directorate of Spain, continues to strengthen the sports integrity provisions of the ‘SIGMA programme’ against match-fixing and sports manipulations. As announced this week, the DGOJ has launched a ‘notification portal on sports manipulations’ co-developed with SIGMA partner CONFAD – Spain’s network of pro-sports stakeholders combatting match-fixing and criminality in sports. The notification portal will serve as a …

In the first part of his series on sports betting, Olivier Kaplan narrated the evolution of the product from 1X2 grids to early fixed-odds betting offers. In Part-2 of his analysis, Olivier explains how operators have been able to expand their offerings by putting in place the tools and user experience (UX) that enable players to make full use of …

SportyBet – the official partner of Real Madrid in Africa – has launched an ad featuring three of Real Madrid’s top players. Éder Militão – who is also a Global Ambassador for the betting company – Federico Valverde, and Aurélien Tchouaméni all feature in the commercial. In detail, set in an African household, the ad introduces viewers to unique offerings …

Socios.com has extended its deal with FC Barcelona to become a strategic technology partner in a bid to help the club build upon its blockchain, NFT and digital assets, and Web3 strategies.  Chiliz, Socios.com’s owner and technology provider, will invest $100M in Barça Studios to acquire a 24.5% stake in the club’s digital content creation and distribution hub. The fan …