Tag Archives: Kelly Kehn

Peter-Paul de Goeij: ‘Advertising is crucial’ for operators interested in Dutch market

Online betting and gaming made its debut in the Netherlands this week, following a lengthy legislative debate and regulatory development, and according to Peter-Paul de Goeij, Managing Director of the Netherlands Online Gambling Association (NOGA), operators must understand the ‘crucial’ role of advertising when making their entry. Speaking to SBC’s Global Relationship Director, Kelly Kehn, on the latest episode of …

Read More »

AiDP relaunches its All-Index survey tracking DEI dynamics in the aftermath of COVID-19

The All-in Diversity Project (AiDP) has relaunched its ‘All-Index’ survey to comprehensively track and measure the diversity, equality and inclusion make-up of the global gambling sector.  The survey returns following an 18-month hiatus, as gambling businesses adjusted to the unforeseen demands of the global COVID-19 pandemic. Accounting for drastic changes, AiDP noted that its third industry survey would report on …

Read More »

SBC Leaders membership expands ahead of SBC Summit Barcelona

SBC Leaders has grown to 60 member companies ahead of its biggest meet-up to date, at this month’s SBC Summit Barcelona conference and exhibition. PAF, Apuesta Total, Nederlandse Loterij, Slots Million, Adjarabet, Retabet, BetWarrior, and the Ukrainian Gambling Council are among the new members of the exclusive group for international betting and gaming operators and operator associations. The membership has …

Read More »

Affiliate Leaders launches to connect international betting and igaming affiliates

Affiliate Leaders

SBC is connecting sports betting and igaming affiliate businesses from around the world with the launch of the Affiliate Leaders group. The new body provides a forum for affiliate marketing professionals to discuss the key issues influencing the future of the sector, share information, exchange ideas, and drive positive change through innovation. Some of the biggest names in the sector …

Read More »

All-in Diversity Project announces survey into pandemic DEI impacts

The All-in Diversity Project (AiDP) has launched an industry-first survey examining the impact of the COVID-19 pandemic on diversity, equality and inclusion (DEI) in the betting and gaming industry. Initiated globally, the survey is free for all participants and will allow employees and employers to share their thoughts and experiences on how the pandemic has affected their attitudes and approach …

Read More »

FanDuel: Sports fans want experiences ‘radically different to traditional formats’

Appearing in the debut episode of the SBC Leaders Podcast, a podcast series that gets to know the people driving global gaming’s biggest developments, FanDuel CEO Matt King discussed the operator’s approach to developing sports betting in ‘radically different’ formats. Speaking to SBC’s Global Relationships Director, Kelly Kehn, King outlined how both the sports betting and sports broadcasting markets are …

Read More »

All-in Diversity Project initiates latest social media campaign

All-in Diversity Project has launched its #OpenDoors 2021 social media campaign, spanning Black History Month and International Women’s Day. Contributors to the campaign will be asked to ‘thank someone who opened a door for them,’ and pledge to do the same for someone else in the future. The initiative aims to raise awareness of how professional development can be affected …

Read More »

IBIA and All-in Diversity Project address sports betting challenges

The International Betting Integrity Association (IBIA) has formed a strategic partnership with the industry driven All-in Diversity Project (AIDP) to address changing challenges within the sector. AIDP focuses on the promotion of diversity, equality and conclusion in the sports betting and gaming environment, whilst the IBIA cooperates with sporting bodies, law enforcement and industry figures to combat match fixing and …

Read More »

SBC Leaders announces association’s first members

SBC Leaders

SBC Leaders, the new association for the betting and gaming industry’s most influential operators, has announced its initial membership list.  The invitation-only group provides a forum for the leadership teams of its members to connect and share ideas, collaborate on major issues, and promote the industry as a positive sector for both employees and players. The international operators that comprise …

Read More »

SBC Leaders launches to bring together the cream of the betting and gaming industry

SBC Leaders

SBC is bringing together the most influential companies in the betting and gaming industry with the launch of the exclusive SBC Leaders operators association. The group has been formed to provide a forum for the leadership teams of the premier operators to share ideas, promote innovation in the sector, collaborate on major issues, and work to enhance the industry’s reputation. …

Read More »