All-in Diversity Project to launch #opendoors campaign

Industry workplace diversity, inclusion and equality program the All-in Diversity Project (AiDP) will launch its new #opendoors campaign which aims to recognise those who ‘have opened career doors for others.’

The campaign, which will launch on January 27, hopes to highlight those across the industry which have supported individuals and championed talent. AIDP emphasised that the initiative will also shine a light on how supporting others ‘helps increase levels of diversity, leading to innovation, internationalization and an increase on the bottom line.’

“The idea behind #opendoors is simple,” said Kelly Kehn, Co-Founder of All-in Diversity Project. “If we really want to progress and be a more diverse and inclusive industry, we need to recognise that we did not get to where we are in our career without the help of someone along the way.

“By thanking someone who helped you, you are also pledging that you are willing to hold the door open for someone else who might need it. When we recognise that we didn’t get here alone, we are also recognising some people do not benefit from that support because of assumptions, bias, etc and immediately become more conscious of our differences.”

The campaign will be accompanied by a All-in pin badge at ICE 2020 that individuals and companies can wear/display to show their support.

“Aside of the opportunity to celebrate those who champion others, we’re hoping that the association of a visual tag linked to some of the most successful individuals and companies in the industry says it all – diversity works,” added Co-Founder Christina Thakor-Rankin.

By posting a thank you to a member of the gambling industry, individuals are being asked to call-out those who champion talent and support others, but also to pledge to “hold the door open” for another person in some way.

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