All-in Diversity Project initiates latest social media campaign

All-in Diversity Project has launched its #OpenDoors 2021 social media campaign, spanning Black History Month and International Women’s Day.

Contributors to the campaign will be asked to ‘thank someone who opened a door for them,’ and pledge to do the same for someone else in the future.

The initiative aims to raise awareness of how professional development can be affected by others, and help people recognise that career progression often requires additional help.

For 2021, All-in – an industry-driven initiative supporting diversity, equality and inclusion – plans to create a scholarship fund to support aspiring leaders from under-represented groups.

The Project has set its goal of raising enough to fund at least two scholarships for UNLV International Gaming Institute and UNR College of Business and Extended Studies’ Executive Development Programme (EDP). 

“The idea behind #OpenDoors is simple,” stated Kelly Kehn, Co-Founder of All-in Diversity Project.

“If we really want to progress and be a more diverse and inclusive industry, we need to recognise that we did not get to where we are in our career without the help of someone along the way. 

By celebrating someone who supported your career, you are also pledging that you are willing to hold the door open for someone else who might need it. Donations to the scholarship fund are a true action where we can hold the door open for the future leaders of our industry.”

The campaign has so far received commitments from a range of corporate sponsors including Penn National Gaming, Hero Gaming, Interactive Gaming Group, Insight Group, Playtech, Pronet Gaming and Facebook Gaming.

Any business donating over $1000 will be listed as a corporate sponsor and individuals have also been invited to contribute to the fund.

“The Executive Development Programme is such a wonderful fit and beneficiary for the #OpenDoors campaign. This is about creating opportunities and better leadership through industry collaboration,” said Holly Gagnon, Distinguished Fellow, Executive Development, at UNLV International Gaming Institute and Co-Moderator of the 2020 EDP Programme.

All-in recently forged a strategic partnership with the International Betting Integrity Association (IBIA) to address challenges in the sports betting industry relating to equality, diversity and inclusion.

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