Betano has announced an extended partnership with the Romanian Football Federation (FRF). Following what the pair described as a ‘very positive’ two years of working together, the deal between the Kaizen Gaming-owned operator and the governing body will now continue until 2030. A spokesperson for Kaizen Gaming highlighted in a release the pair’s ‘shared vision and innovative initiatives’ such as …
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Betano bolsters 2023 visibility with FIFA Club World Cup deal
Kaizen Gaming’s Betano sportsbook brand has signed a regional partnership with FIFA, becoming the official sponsor of the Club World Cup. The deal makes Betano the partner of the tournament, which kicked off last week in Morocco, in Europe and South America, and builds on the operator’s partnership with the global football governing body late last year. In a major …
Read More »Betano nets first Czech Republic partnership with Viktoria Plzeň
Betano has announced that it has become a premium partner of FC Viktoria Plzeň, now appearing on the reigning Czech League champions’ team kit. This is the first sponsorship agreement of Kaizen Gaming and its Betano brand in the Czech Republic. The top-flight club will be supported by Betano financially, meanwhile, the operator outlined the deal as a ‘key pillar’ …
Read More »Betano secures naming rights to ‘dynamic’ Romanian Cup
Betano – the sports betting and online gaming operator of Kaizen Gaming – has formed a partnership with the Romanian Football Federation. The deal sees the firm become the Cup’s naming partner for the next three seasons, which is to now be called The Cupa Romaniei Betano. “Our partnership with this historic football association marks a milestone for Kaizen Gaming …
Read More »Hernando brings international experience to Kaizen board
Kaizen Gaming has strengthened its board with the appointment of Julio Iglesias Hernando as Chief Commercial Officer. Hernando will bring considerable executive experience to the role, having held the position of Chief Marketing Officer for William Hill and Mr Green, where he was responsible for 12 international markets outside of the US and UK. In addition to his bookmaking and …
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