Game Lounge has redeveloped its Japanese website’s UX and brand to better engage with local audiences and to become a leading information portal for Japanese igaming consumers. The affiliate publisher has rebranded Japanesecasino.com to the new name of ‘JAPACASI’ as a “commitment to Japanese users’ tendency towards word blends.” Japanesecasino.com was first launched in Japan in 2016 as a standard …
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Game Lounge the marketing and player acquisition arm of Stockholm-listed Cherry AB has acquired international ‘search’ agency TodaysWeb for a total consideration of SEK 14 million (€1.4 million). Confirming the acquisition, Game Lounge details that it will move to incorporate TodaysWeb’s search-engine-optimisation (SEO) tools, services and content portfolio of 1,500 websites. Updating the market, Jonas Cederholm, CEO of Game Lounge, details; “The …
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Cherry AB affiliate marketing subsidiary unit Game Lounge has confirmed the acquisition of Slottracker Solutions (Slottracker.com) for a total consideration of €1 million. Slottracker.com is a software that allows online casino players to better monitor their playing habits, tracking gameplay information with regards to slot spins, wagers staked and games played. Game Lounge management has agreed to purchase the Slottracker …
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Cherry Gaming’s industry performance marketing subsidiary Game Lounge has confirmed the launch of its first Japanese affiliate website; JapaneseCasino.com (www.japanesecasino.com) Launched last week, the website aims to produce the best content and information for Japanese online gambling consumers. Game Lounge management stated that it had spent numerous months researching the market in order to adapt its product to localised needs …
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Cherry Gaming affiliate network Game Lounge has strengthened its European coverage by confirming the acquisition of industry affiliate Interclick Limited for a sum of $1.5 million (£1.1 million). Interclick has been an active affiliate in the UK and German markets for the past 14 years, and services a network of 40 industry domains. Game Lounge stated that the acquisition would …
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Cherry Gaming AB has moved to further extend its presence within the highly competitive Finnish igaming market, by announcing the launch of Suomicasino.com Suomicasino.com a Finnish market tailored white-label casino, will be operated by Cherry AB marketing subsidiary Game Lounge. The casino will feature gaming content from Cherry AB’s Yggdrasil Gaming, and further inventory from Amaya Inc, NetEnt and Microgaming. …
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Cherry Gaming owned Scandinavian affiliate network Game Lounge has signed an agreement to acquire a prominent Finnish affiliate’s domains, including nettikasinovertailu.info, netticasino.eu, onlinecasinofindr.com, nettipokeri.eu, nettiveikkaus.eu and nettibingo.eu for a price of €1,2M. In addition to incremental earnings, both Cherry and Game Lounge will gain a strong strategic position in Finland and profit from a larger and more significant presence in the market. The acquired affiliate sites will …
Read More »European igaming operator Cherry Gaming has partnered with affiliate and player acquisition specialist Game Lounge to launch Scandinavian focused online casino SveaCasino.com, forming Cherry Gaming first white-label igaming partnership The new casino features a wide range of top class content from some of the world’s leading suppliers and will be targeting the Scandinavian market. the launch of Sveacasino.com comes after …
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