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John Cook
How to get away with marketing: John Cook and Martyn Elliott on closing the credibility gap
BREAKING
Features
Time to read: 7 min
Closing the credibility gap: why operators are ignoring your PR fluff
June 11, 2026
John Cook: data is the most powerful marketing tool in iGaming
BREAKING
Features
Time to read: 6 min
John Cook: data is the most powerful marketing tool in iGaming
May 28, 2026
John Cook as part of SBC's 'how to get away with marketing' series
BREAKING
Features
Time to read: 8 min
John Cook: Why most iGaming supplier marketing gets ignored - and how to fix It
May 14, 2026
John Cook, Commercial Director at SBC Media
BREAKING
Features
Time to read: 9 min
John Cook: Stop Selling Products. Start Selling Expertise.
April 30, 2026
John Cook, Commercial Director of SBC Media
BREAKING
Features
Time to read: 8 min
Beyond the click: how is B2B marketing really evolving?
April 16, 2026
Ed Young, SBC
BREAKING
Europe
Time to read: 3 min
Edward Young joins SBC Media as Media Sales Manager
September 26, 2023
John Cook joins SBC Media as Commercial Director
BREAKING
Europe
Time to read: 3 min
John Cook joins SBC Media as Commercial Director
January 17, 2023
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Pragmatic Play to close up sportsbook after four years of activity
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Midnite becomes Wolves’ headline sponsor in potential new money-spinner for UK gambling
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Bally’s Intralot CEO talks evoke LSE delisting, debt control and global shakeup
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Mbappé demands Les Bleus kill image rights for French bookmakers
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Bally’s Intralot hails ‘beginning of a major new chapter’ as £243.1m evoke bid confirmed
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Opta Betting data pricing provider roundtable: FIFA World Cup 2026
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UK gambling adverts under more regulatory pressure - but could it be progression?
8
Sportradar makes long-touted leap into predictions via Kalshi deal
Featured News
A sign in a government building window for the UK Intellectual Property Office (UKIPO), which Entain has contacted regarding trademarks
BREAKING
Featured News
Time to read: min
Entain demands UKIPO intervene on unlicensed gambling trademarks
June 11, 2026
The Citadelle in Moutsamoudou on Anjouan Island, Union of the Comoros
BREAKING
Featured News
Time to read: min
Anjouan denies global reach of licences as Flutter hits out at World Cup black market
June 10, 2026
A Kalshi advertisement a in New York City street
26:08
BREAKING
Featured News
Time to read: min
Sportradar makes long-touted leap into predictions via Kalshi deal
June 8, 2026
Mbappe playing in the France national team, 2022
BREAKING
Marketing
Time to read: min
Mbappé demands Les Bleus kill image rights for French bookmakers
June 8, 2026