Tag Archives: Joe Lee

Joe Lee: Data is king when it comes to launching new markets

The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power.   Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …

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Bookies Corner: US 2020… Pandemic adds more spin to betting’s biggest market

Under normal circumstances, April and May should have been key campaign months for the US 2020 Elections (3 November), with the Democratic Party crowning Joe Biden to challenge President Trump. However, US 2020’s script has been flipped by COVID-19 consequences, adding further divisive factors to the campaign trail, as bookies tell SBC to buckle up for this year’s biggest wagering …

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Bookies Corner – Super Tuesday holds no foregone conclusions

US media predicts a ‘Bernie Blowout’ as 14 states head to the polls in a critical ‘Super Tuesday’ (3 March) Democratic Party primary vote. Nevertheless, bookmakers believe that ‘primary season’ still holds plenty of twists, turns and unknowns as a divided DNC chooses its leader to dethrone Donald Trump’s Presidency.    SBC gets the bookies lowdown as a vital stage …

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Paddy Power: Sinn Féin surge sees coalition uncertainty

The Irish gambling landscape is set to face some major changes in the coming months, but what has been a surprise to many is the mass seat gains of Sinn Féin. Speaking to Joe Lee, Head of Political Betting at Paddy Power, he explained that punters are backing a second general election before the end of the year, while a …

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Bookies Corner: A Snap Christmas is betting’s most intriguing market

In a bid to break Brexit’s three-year deadlock over British politics, the UK will head to the polls on 12 December, as Parliament delivers the nation’s first ‘Christmas Election’ since 1923. How do bookmakers assess a General Election of multiple variables, divided constituencies, seasonal factors and fractured parties…  SBC gets the bookies lowdown! ________________________ SBC: For the Conservative Party to …

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Bookies Corner – Crunch Time! RWC Japan 2019

Bookmakers face a bruising time as the Rugby World Cup Japan 2019 (RWC Japan 2019) kicks-off this Friday 20 September. Facing a raft of inbound patriotic bets placed on ‘home nations’, can bookmakers trust the formbook in what could become betting’s most unpredictable market of the year… SBC gets the bookies lowdown! _____________ SBC: Featuring six market leaders that have all …

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SBC Bookies Corner: Grab’em by the Midterms

Billed as the most important midterm elections in modern US history, this 6 November US states decide their representatives for the House & Senate. Can the Democrats secure their much desired ‘Blue Wave’, or have polls underestimated President Trump yet again? Furthermore, will Midterms 2018 showcase the lead cast for the US  2020 General Election… SBC gets the bookies lowdown!   …

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Cheq-No-Mates! Paddy Power suspends market on May’s summer resignation

Paddy Power Politics has moved to suspend its betting market on ‘PM Theresa May resigning this quarter’ (July-September 2018). The UK PM has failed to heal divisions within the Conservative government, as her ‘Chequers Brexit White Paper’ was demolished by hard-line Brexiteers who deemed the proposed arrangements as being governed by EU/EC laws, ‘leaving the UK Vassal state’. Seeking to …

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SBC Bookies’ Corner – Pricing the unpredictable Oscars 2018

Deemed as the most unpredictable ‘Oscars Race’ in Hollywood’s history, how confident are bookmakers of predicting the winners of this weekend’s 90th Academy Awards (4 March). Bookies Corner gets the lowdown on Hollywood’s eclectic field of movie contenders, and what factors are weighed up when pricing Oscar markets. Does box office success or critical opinion even matter, and do political …

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SBC Bookies’ Corner – The World in 2018

SBC’s final Bookies’ Corner of 2017 looks at the year ahead, and what bookmakers believe will dominate the public’s agenda and interest. As we finish year 1 of Brexit negotiations and the Trump Administration, will 2018 deliver another rollercoaster ride for punters and bookmaker markets…SBC gets the bookies lowdown on 2018? __________________________ SBC: Will the UK continue to be a …

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