Tag Archives: Interviews

A key component of new market entry for operators and suppliers is a comprehensive understanding of the needs of regulators. As a result, key considerations must be made prior to entry according to David Yatom Hay, General Counsel for Soft2Bet. “I see a lot of regulators pushing towards increased licence fees so really picking those specific markets is becoming a …

EveryMatrix stole the headlines in the summer of 2024 when the igaming supplier acquired FSB Technology in a landmark all-cash deal. Since then, it has integrated the business into its umbrella and BetGoodwin, one of FSB Technology’s long-term clients, has recently committed to leveraging the wider portfolio of Everymatrix’s solution in a “game-changing” tech partnership. SBC’s Media Manager, Charlie Horner, …

Legislators across Europe are continuing to tighten gaming regulations, including restrictions on advertising and the use of influencers. Governments in Sweden, Spain and the UK have all introduced measures restricting gambling advertisements across their respective markets. Although this can pose challenges for industry stakeholders, Clever Advertising “welcomes regulation”, according to the firm’s Chief Operating Officer, Marcos Oliveira. Speaking to James …

Player anonymity is one of the key trends that the igaming industry should be preparing for according to RISK’s CEO, Max Potomkin. Speaking to Viktor Kayed, Senior Journalist for SBC News, Potomkin explained that there is a clear movement towards the “anonymisation of gambling”. He said: “Customers don’t want everybody to see and know the way they gamble. That’s why …

Soft2Bet’s Motivational Engineering Gaming Application (MEGA) solution has quadrupled player screen time. The gamification instrument, which takes popular games across both Android and iOS and combines their APIs with MEGA to transform them into real-money gaming titles, has also uplifted “every key metric that you can imagine”, according to Soft2Bet’s Chief Business Development Officer, Martin Collins. Speaking to Jessie Sale, …

Xtremepush descended onto the show floor at SBC Summit Lisbon to sing the praises of its One Solution CRM marketing solution. Speaking to Callum Williams, Senior Journalist for Payment Expert, the company’s Co-founder and CEO, Tommy Kearns, explained that the ambition of One Solution is to create “human-level personalisation” at scale. “One Solution is being able to login to a …

The “underestimated” online sports betting vertical can compete with online casino in the igaming sphere according to GR8 Tech’s Chief Business Development Officer, Yevhen Krazhan. Speaking to Viktor Kayed, Senior Journalist for SBC News, Krazhan said: “Sports are not getting less popular. Sports betting is growing and becoming more familiar for operators, especially amongst the casino [operators]. “Sport was underestimated for some time, especially …

Art and design are key strategies to improve customer loyalty, according to iGATE’s Head of B2B Business Development and Customer Success, Styliana Kalogreadou. Speaking to SBC News’ Business Journalist Jessie Sale, at SBC Summit Lisbon, Kalogreadou emphasised that the platform provider prides itself on “top-notch design solutions”. She said: “We are firm believers that art and design are top elements when it comes to …

Consumer trends are changing and companies now have just seconds to grab a customer’s attention before they move on. As a result, products have to change to meet the “deficit in attention” that players have, according to Betbazar’s CEO, Alex Iaroshenko. Speaking to Jessie Sale, Senior Journalist for SBC News, he explained that it is important to produce games with …

Delasport descended onto the show floor of SBC Summit Lisbon to discuss how it is helping to meet the needs of B2C operators through the differentiation of its sportsbook features. The company’s CEO, Oren Cohen Schwartz, explained that one of the biggest challenges facing operators in the current market is player retention, as the player loyalty level is “not so …